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Saturday, 12 October 2013

Advertising in Yellow Pages

Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider’s section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn’t enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don’t usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online. Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet.

Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that doesn’t mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise won’t bother them and they will talk about the company to people they know, which will fetch new customers.

The objective is to work smartly and select the right method of advertising. If a business isn’t using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is ideal for the business. It is never late to correct the mistake and go for the right method.

Arizona real estate

Arizona real estate: The buying motivation

Arizona real estate market is really hot. The centre of a lot of action in Arizona is Phoenix metropolitan area. However, when it comes to real estate investing, every area is hot. Based on whether you are looking for Arizona real estate just as an investment avenue or whether you are looking for Arizona real estate to actually live in, your preferences would change a bit. However, one thing which you would always want is a low price. And that is something that would require some effort.

If you are looking to get a piece of Arizona real estate for yourself and your family, then you need to consider a lot of different things which will also influence your perception of the lowest (or the best price) for that Arizona real estate piece. Note that the best price for the same Arizona real estate piece might be different for different people (because their level of motivation to buy a particular Arizona real estate piece might vary). So, if you have a lot of friends living in a particular area in Arizona, then Arizona real estate in that area might become your preference and hence increase your motivation level. Similarly your buying motivation will be higher if you are planning to move into the place on account of a new job that you are taking up in that place or if you have been transferred to that place in your current job itself. If you have children, you would have to look around for Arizona real estate which has good schools around it. Again, you would like to evaluate your lifestyle and see if there is place that is in particular suited to your lifestyle.

So, there are a lot of factors that could lead to increased motivation levels. Generally, more the motivation of either side (buyer-seller), lesser is their negotiation power. So even if you are much motivated to buy a particular Arizona real estate piece, do not show it in front of the seller. Though hiding your motivation will be a bit difficult, nonetheless give it a good try. If you are looking for Arizona real estate just for investment purposes then you would probably have a lot more time on hand to evaluate various properties before you actually go ahead with one. So your buying motivation will not (and should not) be too high. Remember that if you have time on hand, you can always get better deals (and there are lot of Arizona real estate deals out there, if you were to look properly).


DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it,

and re-write it for a shorter, money saving effective ad.

"Think small".

DO FOLLOW ALL THE RULES when writing your classified ad. Use

these ideas.

Attention Interest Desire Action

DO USE A NAME with each classified ad including your envelopes.

DO NOT CHARGE for sales letters or circulars.

DO BE HONEST with all your classified ad claims.

DO IDENTIFY your product.

DO WRITE YOUR CLASSIFIED AD simple, clear and direct.

DO USE WORDS EVERYONE KNOWS and everyone will understand what

your are saying.

DO USE A WORD that will benefit a reader.

DO NOT OVERPRICE your product.

DO ADVERTISE FREQUENTLY. Constant exposure creates a familiar

offer with better response.

DO OFFER A MONEY BACK GUARANTEE in your classified ad,

salesletter or circular if possible. An excellent sales


DO TEST YOUR AD in 2 or 3 smaller, low cost publications.

Record results. Code each ad.

DO READ PUBLICATIONS that relate to your product. Write for ad

rates, paid circulation, discounts and closing dates. Keep



your ad appears in the publication of your choice. Do not delay

in responding.

DO USE THE COPYCAT METHOD. Do what other successful advertisers

are doing. Only with a slight twist, idea or offer.

DO RUN SEVERAL ADS worded differently. Keep records of results.

DON'T OVER ADVERTISE. It can be expensive. If you want to, do

it gradually.


Take time to find out what you need to know.

DON'T TRUST YOUR MEMORY. A thought will leave you as quickly as

it came. Always write down a good idea. NOW!

DON'T PLACE YOUR AD in the wrong classification.

DON'T WASTE YOUR MONEY on ad words to amuse or entertain, but

use words to persuade, inform and sell your product.

DO USE A SHORT BUSINESS NAME. Make it easy to pronounce and


DON'T FORGET THE M.E.D.I.C.S. Motivation. Enthusiasm. Desire.

Image. Creativity. Success!

DON'T GIVE UP. If your ad doesn't pull after a fair exposure,

try re-writing it. One or two different words may do the trick.

DON'T SPEND THE PROFITS. Re-invest the money in more continuous


DON'T FORGET, an ad that offers "FREE DETAILS" means writing a

sales letter or circular.


Getting your price lists, brochures, catalogs or newsletters

typeset does not necessarily have to be a costly procedure.

Keep in mind that the main cost in typesetting is the time

involved in setting type. By minimizing the time needed to

create a typeset piece you can effectively keep your cost down.

The following suggestions can help reduce your typesetting


Know what you want the FIRST time around. Have a picture in

your mind. Trial and error can be costly. Don't have a

typesetter set it one way, then decide a different format would

look better.

Reduce and eliminate author's corrections by thorough proofing

and re-proofing.

Avoid minimum charges by combining small jobs and having them

set at the same time.

Try to use one family of type to save time and money by avoiding

font changes. The consistent look is better.

Give explicit instructions on marking up copy: type styles,

column widths/margins.

With a large job, such as a brochure or annual report, request a

style setting proof sheet to get approvals before the entire job

is done.

Avoid super rush jobs, especially if you don't really need them.

Avoid lengthy corrections on the phone. You might end up paying

for corrections later that could have been avoided if you had

done your editing on proof sheets.

Get the layout finished and approved before having type set...

the same goes for copy, of course.

Avoid the use of "run-arounds" (reducing the width of the copy

to make room for a photo in the column, for example). If you do

use them, use simple shapes, boxes, squares.

Avoid the use of curved or angular type. Type reading left to

right on a page (for example, this report) is faster and less

expensive to set than copy that is set in a curve or running

sideways on the page.

The use of unjustified text and captions is less expensive than

justified because it sets quicker, costing less time.

Don't depend on the typesetter to read your mind. Be specific.

Birth Control Pill as a Cure for Acne and Ideal to Gain Weight

Birth control pill as a cure for acne has been gaining popularity. But what most women who have been subjected to such treatment will also attest how birth control pills can affect one's body in gaining weight.

Side Effect

This is only one of the many known side effects of using oral contraceptives. Although most women would not like the idea of adding up on their pounds, they cannot help it. That is understandable because they take the meds to avoid getting pregnant.

For the latter, there are still many options a woman and her partner can take to achieve such. But taking the pills is one of the most effective. One must learn to do something to limit the weight that they can gain.

When on pills, you can take note of your exercise and eating habits. This will be good for your overall health. This will also help you ease the burden of putting added weight.

Acne Remedy

Ask your doctors about this. Although this will not be effective for all women, most of them will benefit from such. Most medical practitioners suggest three brands for this purpose. They are Estrostep, Ortho Tri-Cyclen and YAZ.

Doctors will only prescribe birth control pills to act as a treatment for acne when the rest of the previous meds have failed their purpose. This is actually the last resort. And doctors recommend this to women who would be taking oral contraceptives anyway for the obvious purpose of not being able to conceive.

With such effectiveness, FDA has approved a bunch of list of birth control pills to act as treatment to acne. It is also recommended that to achieve greater results, the pill must be used in combination with other real meds intended solely for acne. This includes benzoyl peroxide. You can also use topical retinoids for this need.

Because estrogen and progestin make up the pills used for birth control, this medicine will change the common reproductive cycle and patterns of hormones of a female. This suppresses testosterone release within a woman's body. And as an effect, it reduces the oil being produced by the glands called the sebaceous. As a result, acne comes out minimal. And it also lessens the pore blockage.

But do not use oral contraceptives to cure acne if you haven't told your doctors about it. They must test you first for possible side effects. The pill must match your body type. And also, other factors must be taken into account.

If proper check-up will be bypassed, the result can be grave. Other oral contraceptives can worsen your acne problems, especially if it doesn't suit some of your characteristics. So be careful and vigilant. It is your body so it is your responsibility to care for it.

While sometimes, the recommended pill will worsen the acne breakout at first. This is a common happening. Acne is known to accumulate before dwindling down. So it really helps to have a doctor by your side to explain such factors.

You will be hearing a lot about birth control as a cure for acne as years go by. This is part of the boom in the medical field that is being developed through time. But before plunging in and using the pill, consider the effect that it has on one's body. If you are sure that you are ready for some added pounds, then you are also ready to take it.

Beach Holidays for Fun in the Sun

Everyone loves beach holidays! The little ones can dig in the sand and splash in the lapping waves. The older ones can swim, get a tan, or just relax. The inquisitive types can explore for sea life, tide pools, and drift wood. The warm breezes and natural beauty are invigorating and restorative. Any trip, however, can cause discomfort if you do not plan well. Here are things you can do to make your beach holidays easier, safer, and more meaningful.

In many parts of the world, people head for their beach holidays in the family car. When planning a trip, it's always a good idea to give the car a good cleaning out first. This will give you more room for your luggage. Stock you glovebox, too, with a few first aid and comfort items, such as sunblock, acetominiphen for headaches, a roll of antacids, a few cough drops, and a few bandaids. Don't forget a couple of scrunchies or pony-tailers for long hair. Get the tires checked and replace any that are likely to go flat. Get an oil change if it's getting close. Road trips are not much fun when they include breakdowns. And whatever you do, make sure you have a map and a place to keep it handy.

Travelling with kids is always a challenge. They may be particularly excited and impatient when they know they are going on beach holidays. Make sure they have cool water bottles and healthy snacks to munch. Try a simple car game to make the time pass. Many kids like looking for letters of the alphabet on signs. If several people get involved it can be quite fun.

With beach holidays particularly, there is always a need to provide for skin safety. Be particularly careful about being in the sun for long stretches of time between 10:00 a.m. and 4:00 p.m. Use a sunblock with a high SPF rating and replace it after getting wet or drying off with your towel. The towel you choose can make a difference too. Thick towels get heavy and tend to trap a lot of sand. You may find you like thin towels at the beach. Wear sunglasses to protect your eyes and some sort of foot protection to keep your feet from being burned on the hot sand.

With a little preparation your beach holidays can be enjoyable and problem-free. When you arrive home you will be relaxed, refreshed, and ready for work. Take a minute to unpack and get your laundry going. It won't belong until the kids will be shouting, "When can we go on beach holidays again?"

Boating Accessories

When you are looking for boating accessories, you may become overwhelmed at the amount of products that are available. Are you wondering just what kinds of boating accessories you really need? The truth is that answer is really up to you.

To begin with, you need to make sure that your boating accessories include all of the required equipment as outlined by the United States Coast Guard. Those boating accessories include:

* Fire extinguishers

* Life jackets for each person on board

* A sound device like a foghorn, a whistle, or a bell

* Adequate lighting for night boating

You will also want to have some type of two-way radio for communication with those on shore in the event that you become stranded. While this is not a mandatory boating accessory, you really won’t want to be without this while in the middle of the water.

As far as other accessories for boating, the rest is your decision. How will you be using your boat? If you will be participating in water sports, look into a pair of water skis and a slalom ski as well as a strong tow rope. Inner tubing just requires a reliable tube with handles and that same tow rope.

Some people think that an essential boating accessory is an on-board stereo. If you will be entertaining on your boat, this can be a great addition. You don’t have to spend a lot of money on a boat stereo, but you may find that the extra investment is well worth your enjoyment!

Recreational boating accessories can run the gamut from fishing gear to nice sunglasses. If you think you will want to park in one of the proverbial “party coves” that exist on many bodies of water, you will want to have an anchor lest you drift away from the party!

If you will be traveling on large bodies of water, a boating accessory you may really need is a navigation system. Today, many GPS systems can be found relatively inexpensively and they can save your life should you become lost or mixed up while on the water.

If your boat has separate below-deck living quarters, you will want to outfit that with some cool boating accessories. Well, they’re not necessarily boating accessories specifically. What we’re talking about here is a coffee pot, a microwave, and maybe even a television with a DVD player. If you will be bringing your kids along, these devices could be life savers!

Boating accessories can be found in many places. Your best deals will be found online. Shop around and outfit your boat so it reflects you and how you want to use your boat. Then enjoy!