Monday, 15 July 2013

A LOW-COST MARKETING SYSTEM USING YOUR MODEM






E-Marketing (or Electronic Marketing) has come to light with our growing



acceptance to technology. The affordable prices and the accessibility of



fax machines, voice mail systems, CDs and desktop computers make this



technological advancements key to new ways entrepreneurs can communicate



to and market products to their customers.





In this report, we look at the modem, a small inexpensive gadget that when



installed into a desktop computer, will enable you to set-up an electronic



bulletin board, send faxes with your computer, enable you to get on the



Internet, send and receive e-mail, and more...





The computer is now viewed as the most essential business tool available.



The only problem is, many businesses buy a computer just for the sake of



having one, with no plans as to how the computer will be used. Sure,



they start to type letters on it, maybe a few marketing documents, and



the customer list goes on it, but that's the extent of computer use for



many businesses. Some don't even get that far. Well, those businesses



are missing out on a valuable low-cost marketing opportunity open to computer



users who have access to any type of on-line service, using what is called



the MODEM.







WHAT IS A MODEM?





The word MODEM stands for MOdulator DEModulator, and it's just a fancy name



for that small gadget that allows your computer to "hook-up" with the other



computers, using the telephone.





Modems can either be a card that is easily installed inside your computer, or



it can be an external unit. Basically, the only difference among modems that



you need to worry about is the speed. Modem speed is indicated by what is



called the BAUD Rate, which indicates the amount of "data" your modem can



receive or send per second. The most common baud rates for modems are 300,



1200, 2400, 4800, 9600, and 14,400. This report you are reading is approximately



25,000 bits. If you are using a 1200 baud modem, it will take you more



than 20 seconds to send or receive this file via the telephone line. With a



14,400 baud, it will take you less than 2 seconds.





With a modem and a "communications" program you can call up other computers



and communicate with them, including transferring programs and files.



You can communicate with individual computer users, or through BULLETIN



BOARD SYSTEMS, or BBS's, which are services run by entrepreneurs.







ELECTRONIC MARKETING MARKETING WITH MODEMS....





With a modem, you will also have the ability send and receive what are called



email or electronic mail - that is mail sent and received electronically,



using the computer.





With a modem, you can also "access" large ON-LINE services such as Prodigy,



CompuServe, Genie, America On-Line, and others. These are basically huge



bulletin board services with enormous libraries of information materials



which are made available to you when you subscribe to their service.





With a modem, you can also access the Internet to do research, send



information (business) materials to other computers, play games, or even



go shopping.





Used effectively, modems can be a formidable marketing tool which can be



employed to send product and business information to large numbers of



prospects quickly (no real lead-time, other than message transfer) and



inexpensively.





If you don't have a modem, by all means go out and get one! You can get a



modem card for your computer for as little as $50. You can even get one that



can also function as a fax for around $100 or less. Considering the benefits



you'll get from having one, a modem is wide investment in this age of



computer telecommunications. If you already have a modem, but never put it



to use, now is the time to get started!







RESOURCES





Here's a short list of computer services and BBS's you should try with your



modem. You should be able to get phone numbers of BBS's in your area by



consulting computer user groups.





America On-Line (703) 893-6288



CompuServe (800) 848-8990 (800) 695-4005







AUTOMATED E-MAIL AUTO-RESPONDER





You can rent an automated e-mail responder to send sales messages, ads,



and all types of business information to anyone with an e-mail address.



For more information, send at email to:





TO: infobox@gate.net



SUBJECT: box 100001





Or write to: INTERNET ADS



1859 N. Pine Island Road



Plantation, FL 33322

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