Monday, 15 July 2013


E-Marketing (or Electronic Marketing) has come to light with our growing

acceptance to technology. The affordable prices and the accessibility of

fax machines, voice mail systems, CDs and desktop computers make this

technological advancements key to new ways entrepreneurs can communicate

to and market products to their customers.

In this report, we look at the modem, a small inexpensive gadget that when

installed into a desktop computer, will enable you to set-up an electronic

bulletin board, send faxes with your computer, enable you to get on the

Internet, send and receive e-mail, and more...

The computer is now viewed as the most essential business tool available.

The only problem is, many businesses buy a computer just for the sake of

having one, with no plans as to how the computer will be used. Sure,

they start to type letters on it, maybe a few marketing documents, and

the customer list goes on it, but that's the extent of computer use for

many businesses. Some don't even get that far. Well, those businesses

are missing out on a valuable low-cost marketing opportunity open to computer

users who have access to any type of on-line service, using what is called

the MODEM.


The word MODEM stands for MOdulator DEModulator, and it's just a fancy name

for that small gadget that allows your computer to "hook-up" with the other

computers, using the telephone.

Modems can either be a card that is easily installed inside your computer, or

it can be an external unit. Basically, the only difference among modems that

you need to worry about is the speed. Modem speed is indicated by what is

called the BAUD Rate, which indicates the amount of "data" your modem can

receive or send per second. The most common baud rates for modems are 300,

1200, 2400, 4800, 9600, and 14,400. This report you are reading is approximately

25,000 bits. If you are using a 1200 baud modem, it will take you more

than 20 seconds to send or receive this file via the telephone line. With a

14,400 baud, it will take you less than 2 seconds.

With a modem and a "communications" program you can call up other computers

and communicate with them, including transferring programs and files.

You can communicate with individual computer users, or through BULLETIN

BOARD SYSTEMS, or BBS's, which are services run by entrepreneurs.


With a modem, you will also have the ability send and receive what are called

email or electronic mail - that is mail sent and received electronically,

using the computer.

With a modem, you can also "access" large ON-LINE services such as Prodigy,

CompuServe, Genie, America On-Line, and others. These are basically huge

bulletin board services with enormous libraries of information materials

which are made available to you when you subscribe to their service.

With a modem, you can also access the Internet to do research, send

information (business) materials to other computers, play games, or even

go shopping.

Used effectively, modems can be a formidable marketing tool which can be

employed to send product and business information to large numbers of

prospects quickly (no real lead-time, other than message transfer) and


If you don't have a modem, by all means go out and get one! You can get a

modem card for your computer for as little as $50. You can even get one that

can also function as a fax for around $100 or less. Considering the benefits

you'll get from having one, a modem is wide investment in this age of

computer telecommunications. If you already have a modem, but never put it

to use, now is the time to get started!


Here's a short list of computer services and BBS's you should try with your

modem. You should be able to get phone numbers of BBS's in your area by

consulting computer user groups.

America On-Line (703) 893-6288

CompuServe (800) 848-8990 (800) 695-4005


You can rent an automated e-mail responder to send sales messages, ads,

and all types of business information to anyone with an e-mail address.

For more information, send at email to:


SUBJECT: box 100001

Or write to: INTERNET ADS

1859 N. Pine Island Road

Plantation, FL 33322

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