Saturday, 27 July 2013

FREE IS BETTER!






FREE PRINTING, ADVERTISING AND FREE BUSINESS ADVICE





Believe it or not, there are plenty of opportunities out there



for you to get your written materials free of charge, for free



advertising space, and free business advice.





For free advertising space, many publications will write an



article about you or your product if you purchase advertising



space with them. One way publications sell advertising space is



to agree that if the advertiser purchases the ad, he will also



receive a certain amount of free editorial space. This free



editorial space essentially doubles the amount of space you get



for a given amount of money. This editorial space is devoted to



an article about the company or individual or product, and it has



the added cachet of seeming to be work of an outside source. The



editorial company be written by the publication staff, or the



advertiser may provide the copy.





Press releases can be another excellent source of free space. A



well-written press release on an interesting subject will attract



the editor's interest. The editor may even follow up with a phone



call for more details. The result can be anything from a



paragraph to a feature article. All this comes for the price of



mailing the release. Keep in mind that you want to target the



publication that write about the kinds of things you are doing.





Many telephone call-in shows will take calls from entrepreneurs



with interesting products or stories. DTC Publishing Company,



P.O. Box 1606-MM, Ozark, AL 36360 has a list of 500 stations



around the country that you can contact to work out possibilities



for free air time. Note that in approaching these stations you



want to come across as something of an expert in your field



rather than appearing to be nothing more than a salesman flogging



his wares.





A source of free advertising and marketing advice is Mr. Carroll



Rollin, a former advertising manager for such magazines as Wealth



Secrets and the Business Opportunities Journal, and a current



associate of Direct Response Television Productions Mr. Rollin



can be reached at (619) 263-0582 for free advice on how and where



to get free advertising, how to start and promote a business, and



how to do television and magazine advertising.





For free printing, look for such printers as Advanced Printers



(705 S Union Ave., Dept MM, Ozark, AL 36360, (205)774-7743).



Advanced Printers offers a "24 HRS OR IT'S FREE" guarantee on



flat sheet printing. The company also offers information about



it's Elite Dealership Program.

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