FREE PRINTING, ADVERTISING AND FREE BUSINESS ADVICE
Believe it or not, there are plenty of opportunities out there
for you to get your written materials free of charge, for free
advertising space, and free business advice.
For free advertising space, many publications will write an
article about you or your product if you purchase advertising
space with them. One way publications sell advertising space is
to agree that if the advertiser purchases the ad, he will also
receive a certain amount of free editorial space. This free
editorial space essentially doubles the amount of space you get
for a given amount of money. This editorial space is devoted to
an article about the company or individual or product, and it has
the added cachet of seeming to be work of an outside source. The
editorial company be written by the publication staff, or the
advertiser may provide the copy.
Press releases can be another excellent source of free space. A
well-written press release on an interesting subject will attract
the editor's interest. The editor may even follow up with a phone
call for more details. The result can be anything from a
paragraph to a feature article. All this comes for the price of
mailing the release. Keep in mind that you want to target the
publication that write about the kinds of things you are doing.
Many telephone call-in shows will take calls from entrepreneurs
with interesting products or stories. DTC Publishing Company,
P.O. Box 1606-MM, Ozark, AL 36360 has a list of 500 stations
around the country that you can contact to work out possibilities
for free air time. Note that in approaching these stations you
want to come across as something of an expert in your field
rather than appearing to be nothing more than a salesman flogging
A source of free advertising and marketing advice is Mr. Carroll
Rollin, a former advertising manager for such magazines as Wealth
Secrets and the Business Opportunities Journal, and a current
associate of Direct Response Television Productions Mr. Rollin
can be reached at (619) 263-0582 for free advice on how and where
to get free advertising, how to start and promote a business, and
how to do television and magazine advertising.
For free printing, look for such printers as Advanced Printers
(705 S Union Ave., Dept MM, Ozark, AL 36360, (205)774-7743).
Advanced Printers offers a "24 HRS OR IT'S FREE" guarantee on
flat sheet printing. The company also offers information about
it's Elite Dealership Program.