Friday, 26 July 2013

HOW TO WRITE A "HOW-TO" FOLIO




Today, there are hundreds of enterprising men and women who



write simple research papers (known in the mail order trade as



FOLIOS) and sell them by mail. In the pages that follow, you'll



be shown how you can do the same. You'll be shown how to select a



subject, how to research it, how to write it, how to get it



printed, and how to sell it.





There are four ways to sell it. If you are new to folio



selling, You'll be shown which of the four ways would be the best



for you. Read what follows very carefully and



very thoughtfully. THERE ARE NO CATCHES.



EXACTLY WHAT IS A FOLIO?





A folio can be called a booklet, a pamphlet, a report, a



newsletter, a guide, an instruction manual, a plan, a



manuscript, etc. etc. A folio is simply an easy-to-understand



manual which shows the reader "How To" do something that he does



not already know how to do. Most folios show the reader...





* How to start or expand a hobby





* How to develop new abilities or qualities





* How to start a new business or expand an old one





* How to prepare for a new career





* How to make or save money





* How to spend leisure time.





A well written folio is authoritative, factual, and helpful. It



should be written in simple, easily understood language. It can



be anything from a brief two-page mimeographed report to a



professionally printed book bound in hardback cover. People who



purchase folios by mail are interested in the information they



contain. Seldom do they care what brand of paper the



information is printed on.





WHAT KIND OF FOLIOS ARE NOW BEING SOLD BY MAIL?





Pick up almost any magazine at a newsstand that carries



classified advertising and you will find ads written by people



who are selling their folios by mail. Here are sample ads from



magazines lying here on my desk.





"Be secure, confident, successful! Learn the secret of personal



power $2.00"





"Why grow old and die? Li Chung Yun lived 256



years. You could too! learn how - $2.00"





"Secrets of the Spirit World! Only 60 cents postpaid!"





"Guide to Witches Covens - $2.00"





"Traffic Tickets? Beat them, step by step method. $1.95



postpaid."





"Learning Bridge? Send $2.95 for small 20 page guide."





"Fluorescent Tubes rejuvenated at no cost. Instructions $1.00."





"Learn the secret of making every pair of slacks you sew fit



perfectly, Only $1.00"





HOW TO WRITE A FOLIO





"10 Wonder Working Prayers. Enrich, strengthen your life!



$1.00 guaranteed."





"Enjoy camping inside your Volkswagen. Do it yourself Plans -



$2.00'





"Homemade Cheese! Hard soft, and cottage! Make it yourself!



Easy. Delicious. Complete instructions, recipes $1.00"





"Toronto Area Job Opportunities - $1.00"





"Ship in Bottle. Instructions, Drawing. $1.00"







If you can produce a "How to Do It" Manual that is NOVEL,



INTERESTING and genuinely HELPFUL, you can do what the



advertisers above have done. You can print it yourself and sell



it by mail!





WHAT SHOULD YOU WRITE ABOUT?





You should write





* ONLY on subjects that REALLY interest you, and





* On subjects that you already know something about.





For example, if you just love to cook, write a folio on cooking.



If people like the first folio they buy from you, they will buy



other folios in the future, as long as they are on the same



basic subject. If you write on a subject that really does not



interest you very much, you will be bored to death by the time



you get to your third folio!





Ask yourself what do I do with my spare time? Write a folio



about THAT!





HOW DO YOU RESEARCH THE FOLIO?





Make yourself an expert on the subject! Talk to friends and



neighbors. Ask questions. Read books, newspapers, and magazines



on the subject. Ask your librarian for suggestions. As you



read, KEEP NOTES ON EVERYTHING. When you have read everything



you could lay your hands on, sit down and study your notes.



Read them over slowing and carefully. Then lay the notes aside



and think about the whole subject for a day or two. You will be



amazed at what your mind will do with the subject if you have



research it thoroughly!





HOW DO YOU WRITE IT?





Here's a tip from a professional writer. Sit down and pretend



that you are a person who knows absolutely nothing about the



subject. Write down FIFTEEN QUESTIONS that such a person might



ask you. Then write out, in your own words, the answers to the



fifteen questions. Do not try to be literary! When you are



finished, lay it aside for a day or two.





Then re-read it with a red pencil, crossing out all unnecessary



words and sentences, inserting a new point here and there.



REWRITE the whole thing, and you will be amazed to discover that



your folio is ready to be published!





HOW DO YOU GET IT PRINTED?





Type it as neatly as possible on 8 1/2 x 11 WHITE typing paper.



Single space it, leaving two lines between each paragraph. Take



it to a local PHOTO-OFFSET printer who will make a few hundred



copies for you, very reasonably, usually within 24 hours. If



you have more than four pages, have it printed on both sides of



the paper. It will lower your printing costs slightly, and it



will save you extra postage in the future. To give your folio a



professional touch, have it printed on canary yellow, pink, or



light green paper.





HOW DO YOU SELL IT?





There are four ways:





1. DIRECT FROM ADS IN MAGAZINES AND TABLOID PAPERS. If



economically possible, sell it for $1.00 or $2.00 per copy.



(Occasionally $3.00.) Write a brief, eyecatching classified ad



asking those interested to send their orders directly to you.



If your ad is novel, believable, and of genuine interest, you



will be surprised at how many people will do this. If your



folio is about stamp collecting, advertise it in the stamp



collecting papers. If it is about Astrology, advertise it in



the Astrology magazines - to do otherwise is fatal. Be sure to



run your ad in at least three issues. If you have never sold



folios by mail, I sincerely suggest you use this method.





2. ADVERTISE FOR INQUIRIES. If your folio is quite elaborate



and must be sold for $3.00 or more, use this method. Write a



brief, tempting ad describing your folio, and offer free



details. Then mail literature describing the folio to those who



answer the ads. Don't expect more than one inquiry in ten to



buy it from you.





Here are ads placed by folio writers in a recent issue of the



National Enquirer, who use this method:





"Never Won anything? Anyone can win sweepstakes contests! Free



details." "Overweight? I lost 53 pounds. Easily.



(Permanently!) New Method. Information Free.





"Troubles? God can help! Free information." "Make money



clipping newspapers at home spare time. Details Free."





3. DIRECT MAIL. If you have written a folio showing how to get



inventions patented, you could purchase a list of amateur



inventors, and mail your sales literature to each individual on



the list. If you are lucky, you'll sell your folio to about one



person in every twenty-five. Direct mail can be very effective



for experienced mail order operators, but it is usually far too



costly for the beginner. It can easily cost you several hundred



dollars for each one thousand letters you mail.





4. SELLING THROUGH AGENTS. If you are willing to sell your



folio in small wholesale quantities, or if you are willing to



drop-ship folios for mail dealers, then you might find this the



most effective way to market your folios. Below are some ads



placed by folio writers in a recent issue of Specialty Salesman.





"Sell Health Books Mailorder! Write"





"Sell Books by Mail! 400% Profit!"





"Sell Books by Mail. Complete dealer set-up. 25 cents"





"Free Newsletter! Sell Books by mail! We wholesale, dropship."





Some of the above ads have been running ten and twenty years,



indicating that this could be a very successful way to market



your folios.





500 NEW FOLIO IDEAS!





Over the past two or three years folios have been developed and sold by mail. I





You are free to use any idea on this list. Items have not been hecked



to see if any of the titles have been copyrighted. If they



have, create a new one. Also, you are free to change the titles



around to suit your own situation. For example, "Summer Jobs in



Nevada" could become, "Summer Jobs in New York City". I'm sure



you get the point.





Good luck to you!





MARRIAGE





Plan your Wedding Now!





Plan your Honeymoon





What to Wear at your Wedding





Cooking Tips for Newlyweds





Do you need a Marriage Counselor?





Living on a Budget





How to Survive Divorce





How to Get a Divorce





Teach your Husband to Cook!





Organize your Housework





Alimony Laws Made Simple





How to be a successful Father





How to Win a Fight with your Husband





Marry a Man with Money





Poor Men make Better Husbands





FAMILY AND CHILDREN





So, You're Expecting a Baby!





Does your Child take Drugs?





Don't Spank your Child!





Select the Right Names for your Baby!





Inspire your Child to Learn





Can your Boy Defend Himself?





Listen to Your Child





How to Raise an only Child





Teach your Child to Read





Choosing a Baby-sitter





Loving an Adopted Child





Keep your Child Busy!





Tell your Child about Sex





How to Select a Baby Doctor





Understanding your Teenager





Which Summer Camp for your Child?





Teach your Son a Trade





Facts about Childbirth for Husbands





FAMILY PROBLEMS





A Parents Guide to Dangerous Drugs





Save Money on your Clothing Bill





Mother's Guide to Thrift Shop Buying





Where & How to Apply for a Loan





Better Health through Better Eating





How to Trace your Family Tree





Families without Fathers





Does your Child Eat Right?





What Unwed Mothers Should Know





SALESMANSHIP





Ten Ways to Close a Sale





Sell it at the Flea Market!





Is selling for You?





Ten Successful Selling Tips





How to Improve your Sales Technique





Why People Buy





How to Sell Sporting Goods





Positive Thinking makes the Difference





Directory of Direct Selling Firms





How to Get Leads by Telephone





How to Recruit Salesmen





ENTERTAINING AT HOME





How to Throw a Cocktail Party





24 Ideas for your next Birthday Party





Make your next Shower a Real Success!





How to be a Gracious Hostess





The Office Party Guide





Turn an Ordinary Meal into a FEAST!





How to Make Better Cocktails





BEAUTY





Glamour Tips for Teenagers





Beauty Tips for the Expectant Mother





Every Woman Can be Beautiful





Apply Make-up like a Professional





Your Personality makes the Difference





What Color is Best for YOU?





How to Achieve the Natural Look





Choosing the Right Hair Style for You





ASTROLOGY





How to Chart your Horoscope





Selecting a Career through Astrology





Astrology and your Marriage Mate





Apply Astrology to your Daily Life





Astrology Made Simple





Your Future is in the Stars!





How to Read the Zodiac





GARDENING





Build your own Greenhouse





Grow what you Eat!





How to Grow Gorgeous Roses





Beginners Guide to Landscaping





How to Grow Food in an Apartment





ANTIQUES





Introduction to Antique Collecting





Facts about Antique Auctions





How to Sell Antiques





Let's Go to an Antique Show





How to Become an Antique Dealer





Directory of Antique Publications





How to Detect Fake Antiques





How to Restore Antiques





WRITING





Writing Mystery Stories





How to Write Poetry





Writing Gags for Television





How to Write for Newspapers





Start a Writers Club





Opportunities in Ghost Writing





Can you Write Science Fiction?





How to Write for Trade Papers





Writing for Children





Today's Market for Short Stories





How to Write for Religious Magazines





How to Plot a Novel





Selecting a Literary Agent





How to Write Book Review





How to Review Plays and Movies





Become a Music Critic





What they NEVER Tell you in Writing School!





HOME DECORATING





Decorating Tips for Your Bedroom





Thirteen Ways to Beautify your Kitchen





How to Decorate your Windows





Decorate Like a Professional!





Patios Can be Beautiful





Beginner's Guide to Drapery Making





Wallpaper makes the Difference





Glamour in your Bathroom





Selecting Plants for your Home





PHOTOGRAPHY





Repair your own Camera





Photo Retouching for Beginners





Become a Professional Photographer





How to make Better Home Movies





Selecting the Right Camera for You





Build your own Dark Room





Become a Wedding Photographer





Where to Sell your Photography





CHURCH





Sermon Outlines for Busy Pastors





Fund Raising Ideas for your Church





Twelve Ways to Increase your Church Attendance





Projects for Vacation Bible School





How to use Chalk Talks Effectively





How to Prepare a Sermon





Put some ZIP into your Church Bulletin





Every Parishioner - an Evangelist!





Choir Practice Can be Fun





Keep the Older Members Happy





Teaching Tips for Sunday School Teachers





Have you been Called to the Priesthood?





Religious Vocations for Women





Plan a Prayer Breakfast





AUTOMOBILES





How to Tune you own Car





Save Money on Auto Parts





Revitalize your Transmission





How to Test a Car Before you Buy!





Repair the Brakes Yourself





PETS





How to Raise your Kitten





Tricks your Dog can Learn





Build your own Aquarium





Fashion Tips for your Poodle





How to Operate a Dog Kennel





How to Start a Pet Shop





Dog Grooming Opportunities





How to Win at the next Dog Show





Do Snakes make good Pets?





The Successful Way to Raise Rabbits





TRAVEL





Overcome your Fear of Flight





How to Obtain a Passport





Vacation Planning Tips





Travel Tips for Honeymooners





Let's Go Camping





Ghost Towns you should See





How to Survive in the Wilderness





Vacationing in the Desert





Plan a Hiking trip





GAMBLING





How to Become a Blackjack Dealer





Job Opportunities in Las Vegas





Gambling Secrets Revealed





Win at the Race Track!





How to Play Keno





Baccarat for Beginners





Roulette Self Taught





Why Gambling should be Legalized





Handbook for Poker Players





How to Win at 21





Better Bingo!





Improve your Pinochle Game





How to Cure a Compulsive Gambler





ART





How to Paint Landscapes





Make your own Picture Frames





Oil Painting for Beginners





Working with Acrylics





Introduction to Water Colors





How to Exhibit your Paintings





How to Buy Art Supplies





How to Model for Art Classes





How to Sketch Portraits





Working with Chalks





STAMP COLLECTING





Start a Stamp Collection





Stamp Mixtures can be Fun





Organize a Stamp Collectors Club





How to Find a Stamp Collectors Club





Stamps by Country or Topic - Which





How to sell your Stamp Collection





Let's Visit a Stamp Auction!





How to Sell Stamp Packets by Mail





Start an Approval Business for Stamp Collectors!





Recognizing Rare Stamps





Investing in Stamps





HANDCRAFTS





Working with Leather





Pottery Making for Beginners





Make your own Jewelry





How to make Beautiful Dolls





Introduction to Metal Enameling





How to make Puppets





Making a Potter's Wheel





Craft Projects for pre-school children





Profits in Indian Jewelry





How to make Stained Glass Windows





Like Working with Beads?





Make your own Christmas Cards





Directory of Wholesale Handicraft Supplies





How to Build Doll Houses





Christmas Decorations You can Make





Knitting & Crocheting Ideas for the Beginner





Selling Handmade Crafts at Art Shows





Candlemaking for Beginners





Weave your own Rugs





The Art of Shellcraft





Selling Handicrafts on Consignment





Needlepoint for Beginners





Decorating Glass





The Art of Papier-mâché





An Introduction to Ceramics





Conducting Handicraft Classes





Create your own Ear Rings





54 New Quilt Patterns





Making Gifts from Throw-aways





The Basics of Macramé





Decoupage: An Introduction





What you can make from Macramé





Christmas Crafts for Children





Bread Dough Art for Beginners





NEW CAREERS





How to Ask for a Raise





Write your own Resume





Earn Money Tutoring





Dance your Way to Stardom





Your Future in Physics





Careers in Astronomy





How to Dress for Job Interviews





Become a Professional Astrologer





Raising Funds for Profit





Gun Repairing as a Career





Opportunities Unlimited for Commercial Artists!





Have Fun! Be a Ski Instructor!





Job Opportunities in Law Enforcement





Can YOU Manage Apartments?





Become a Book Finder





Writing for Small Town Newspapers





Opportunities in Advertising





Become a Professional Librarian





Are you a BORN Mechanic?





Is there a Place in Television for You?





Show Business Opportunity Guide





Your Place in the Electronics Industry





Environmental Careers





Your Aptitude and your Job





A Career in Nursing for You!





How to Break into Public Relations





Air Freight - Transportation of the Future





Be a Management Consultant





Your Future as a Travel Agent





Opportunities for Part-Time Workers





Wanted! Aviation Mechanics





How to Succeed in a Job Interview





Summer Jobs in Nevada





Job Opportunities for Women in Alaska





Can you Counsel Alcoholics?





Guide to Professional Acting Schools





How to Become a Recording Artist





Finding Satisfaction in your Job





Should you be a Social worker?





How to be a Strip Tease Dancer





MONEY MAKING IDEAS





How to Run a Garage Sale





Making Money with old Comic Books





Start a Shopping service





How to Start a Trade Paper





There's Money in Turquoise





Cash in on Today's Hobby Market!





Investing in Real Estate





Twenty Ways to Get Rich Quick!





How to be your own Boss





Turn your ideas into DOLLARS!





Your Town Needs a Typing Service!





Open an Art Gallery





How to Start a Delivery Service





Collecting Bills can be Profitable





How to Start a Mobile Home Park





Start a Bookkeeping Service





Penpals are Big Business!





Cash in on the Nostalgia Craze





Form your own Rock Group!





Start a Resume Bureau





Teach Children How to Dance





Profits in Auctions





Business Enterprises for College Students





HOBBIES





Collect Coins for Fun and Profit





Chess: Self Taught





Boat Building for Beginners





Let's Go to a Boat Show!





Bicycle your Way to Better Health





How to Repair your Bicycle





Let's Motor Bike!





How to Join a Motorcycle Club





How to Repair your Motorcycle





How to Enter a Chess Tournament





Start your own Chess Club!





How to Collect Military Medals





200 Things you can Collect





Collecting Paper Weights





Gun Collecting as a Hobby





Collecting Nazi relics





Guide to Antique Car Collecting





How to Collect Gems and Minerals





Become a Silent Film Buff





Model Railroading: An Introduction





How to Collect Old Postcards





How to Build Model Airplanes





Collecting Postmarks





Go Fly a Kite!





How to Perform Magic Tricks





Gardening - America's Number One Hobby





Guide to Seashell Collecting





Tips for Radio Hams





Collect Bottles for Fun and Profit





How to Collect Autographs





Collecting Old Automobile Manuals





Do you Collect old Magazines?





Book Collecting for Beginners





PERSONAL PROBLEMS





Protect Yourself from Muggers





Protect your Home from Burglary





How to Handle Obscene Phone Calls





How to Say "No" to a Salesman





Defend Yourself from Rape





How to File for Bankruptcy





How to Sublet Your Apartment





How to Sell Your Home





Investing in Jewelry





What YOU Should Know about Banking





How to Buy Stocks and Bonds





Get Creditors Off Your Back





What Credit Bureaus Know about You





How to Balance Your Checkbook





How to Save on Your Hospital Bills





SPORTS





How to Enter Professional Football





Improve Your Swimming Strokes





Can You Handle Racing Cars?





How to Play Better Baseball





Wrestling Holds: An Introduction





Guide to Ski Resorts





Amateur Boxing Guide





Know Your Hunting Rifle





Let's Go Trout Fishing





Tennis for Beginners





Keep in Shape! Bowl!





Treasure Hunting Can Be Fun





Let's Go Deer Hunting!





The Thrill of Salt Water Fishing





Jog Your Way to Health





How to Lift Weights





Build Your Own Gym!





Ice Hockey: An Introduction





Play Basketball!





Are You Interested in Wild Game Hunting?





Body Building Tips





What to Wear in the Jungle!





OCCULTISM





Witchcraft Secrets Revealed





True Mystical Experiences





Your Handwriting Reveals the Real You!





ESP for Beginners





Yoga for Beginners





You Can Change Your Destiny





An Introduction to Hypnotism





Relax! Learn to Meditate





MISCELLANEOUS





The Hitchhikers Manual





You Can Be a TV Contestant!





Facts Every Inventor Should Know





How to Enjoy the Opera





Living in a Mobile Home





How to Read Blueprints





How They Make TV Commercials





Are Your Employees Stealing from You?





How to Prepare a Publicity Release





Understanding the Stock Market





Effective Lecturing for Beginners





All about Mutual Funds





How to Pass a Lie Detector Test





Get Free Publicity for your Business





How to Pan for Gold





How to Select the Perfect Gift





How to Remove Tattoos





How to Learn Tattooing





Sewing Tips (From a Professional!)





Make Your Own Cheese





Directory of UFO Groups





Build Your Own Canoe





How to be a Ventriloquist





The Florida Flea Market Guide





101 Ways to Decorate a Cake





How to Identify Counterfeit Money





Guide to Professional Cooking Schools





Facts about Franchises





Twenty Ways to Get your Name in the Paper!





How to Meet Celebrities





Guide to Radio Talk Shows





How to Adjust to a New Neighborhood





Recipes for Homemade Jelly





How to Conduct a Political Campaign





How to Hold a Fashion Show!





How to Move - Easily, Economically





Handbook for Street Musicians





How to Mold Public Opinion





How to Spot a Potential Suicide





How to Train a Hunting Dog





HEALTH





Ten Old-Fashioned Cold Remedies





Facts about Arthritis





My Life with Polio





Ten Ways to Cure Insomnia





Recipes for Diet Candy





Fasting is Good for You





Are You Facing a Nervous Breakdown?





How to Care for your Skin





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