Wednesday, 31 July 2013

THE SECRETS OF INTERNET AND ONLINE MARKETING






You probably already use the Online World for many things.



Whether you use it for entertainment, research, sending E-mail



to friends and family, or just discussing numerous subject



topics with others.





Of all the things you can do online, there is one that you



should definitely know how to do. MARKET A BUSINESS ONLINE!





That's right, with the power of the Online World to reach



millions of people, Online Marketing is definitely an awesome



tool that no business should be without. The simple fact that advertising is practically FREE. The ability to get the results of thousands of dollars in free publicity is practically unheard of in business today. Only recently have more and more people figured out how to utilize the ever exploding Online World to market their business efforts.





Think about it, there is probably no business in existence that



could not benefit from free publicity! And the fact that



properly utilizing free advertising raises net profits to



unbelievable levels! Using any or all of the major online



services, or the INTERNET, can help you market your business



efforts.





Let's start with plain-old advertising. On America Online, for



example, they will let you place classified advertisements for



FREE! They have a variety of classifications to choose from. By



placing these small free ads you can generate some very quality



leads that can turn into sales. Or if you are a really good



marketer you could sell something straight from your free ad.



Wouldn't that be something, using the actual free ad to do all



of the selling.





The other services offer free advertising from time to time.



When they do charge for classified ads it is usually very



inexpensive, and still a great deal considering how many people



those ads can reach. When you place any advertisements you



should always "code" your ads. This means put something in each



individual ad that will tell you, if you get any business from



it, which ad it came from. This way, you will probably find



that some sections are better producers than others, and you



will want to concentrate on these sections and not the ones that



weren't making any money.





To code an ad you could make them request a certain "report" for



more information. You should give each report a different code



for each ad. Such as: "ask for report #1tv" , this way you



would know that this request came from the ad on television,



for sale category, and so forth. If they send you an order



straight from the ad, make them give you an order #, which would



be different for each ad. THE MAJORITY OF PEOPLE WHO



ARE ADVERTISING ONLINE ARE NOT USING THESE AD CODES!!!



THIS IS A MAJOR MARKETING MISTAKE!!!





By not tracking exactly which ads are making money, they are



wasting their time by continually placing ads in "loser"



categories. The actual code can be anything you want to assign



to it. ALWAYS keep track of every ad you place. Make a note of



what it said, where and when it was placed. You will be



pleasantly surprised when you analyze your "ad data" and see



some positive trends developing. Just repeat these trends and



it will help you to make more money!





How would you like to find a name list of several hundred (or



even thousand) people who might be interested in the particular



product or service you are selling based on their jobs or



interests? Wouldn't that be great!? Well, you can! And the



Online Services supply this service as a part of your regular



membership.





This little unknown tool is called the "Member Directory!" You



can do searches in the directory for other users with certain



characteristics. For example, if you were selling fishing



equipment, you could do a search by "fishing." All of the people



that were registered in the directory and had listed fishing as



one of their hobbies would show up on that search list. You



could now send each one of those people an e-mail message



telling them about your product or service, it's just like using



a mailing list, but you have no postage! (*Make sure you check



with your Online service to see if they allow unsolicited



E-mail.)





You can also get the names of several prospects by doing some



"browsing" in the different topic forums. Using the earlier



example of looking for people who fish, you could look under



sports until you found a discussion on fishing. You could then



take note of the users' names that were participating in the



discussions. You could do the same thing on the INTERNET with



one of the many newsgroup topics that they have.





The bottom line is that you "test" and record the results of



your Online Marketing efforts. Then just repeat the steps that



are making you money and expand on them to reach more people.





Doing simple research on the Internet. The Internet has several



mailing lists that are dedicated to marketing on the Internet.



You will also find hundreds of articles on the World Wide Web.



By searching one of the WWW search engines like Webcrawler you



can find all the information you can read. Use search strings



such as: "online marketing", "internet advertising", "selling



online", and so on.





You can also find many books on the subject at your local



bookstore or being advertised online.

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