Wednesday, 31 July 2013


You probably already use the Online World for many things.

Whether you use it for entertainment, research, sending E-mail

to friends and family, or just discussing numerous subject

topics with others.

Of all the things you can do online, there is one that you

should definitely know how to do. MARKET A BUSINESS ONLINE!

That's right, with the power of the Online World to reach

millions of people, Online Marketing is definitely an awesome

tool that no business should be without. The simple fact that advertising is practically FREE. The ability to get the results of thousands of dollars in free publicity is practically unheard of in business today. Only recently have more and more people figured out how to utilize the ever exploding Online World to market their business efforts.

Think about it, there is probably no business in existence that

could not benefit from free publicity! And the fact that

properly utilizing free advertising raises net profits to

unbelievable levels! Using any or all of the major online

services, or the INTERNET, can help you market your business


Let's start with plain-old advertising. On America Online, for

example, they will let you place classified advertisements for

FREE! They have a variety of classifications to choose from. By

placing these small free ads you can generate some very quality

leads that can turn into sales. Or if you are a really good

marketer you could sell something straight from your free ad.

Wouldn't that be something, using the actual free ad to do all

of the selling.

The other services offer free advertising from time to time.

When they do charge for classified ads it is usually very

inexpensive, and still a great deal considering how many people

those ads can reach. When you place any advertisements you

should always "code" your ads. This means put something in each

individual ad that will tell you, if you get any business from

it, which ad it came from. This way, you will probably find

that some sections are better producers than others, and you

will want to concentrate on these sections and not the ones that

weren't making any money.

To code an ad you could make them request a certain "report" for

more information. You should give each report a different code

for each ad. Such as: "ask for report #1tv" , this way you

would know that this request came from the ad on television,

for sale category, and so forth. If they send you an order

straight from the ad, make them give you an order #, which would

be different for each ad. THE MAJORITY OF PEOPLE WHO



By not tracking exactly which ads are making money, they are

wasting their time by continually placing ads in "loser"

categories. The actual code can be anything you want to assign

to it. ALWAYS keep track of every ad you place. Make a note of

what it said, where and when it was placed. You will be

pleasantly surprised when you analyze your "ad data" and see

some positive trends developing. Just repeat these trends and

it will help you to make more money!

How would you like to find a name list of several hundred (or

even thousand) people who might be interested in the particular

product or service you are selling based on their jobs or

interests? Wouldn't that be great!? Well, you can! And the

Online Services supply this service as a part of your regular


This little unknown tool is called the "Member Directory!" You

can do searches in the directory for other users with certain

characteristics. For example, if you were selling fishing

equipment, you could do a search by "fishing." All of the people

that were registered in the directory and had listed fishing as

one of their hobbies would show up on that search list. You

could now send each one of those people an e-mail message

telling them about your product or service, it's just like using

a mailing list, but you have no postage! (*Make sure you check

with your Online service to see if they allow unsolicited


You can also get the names of several prospects by doing some

"browsing" in the different topic forums. Using the earlier

example of looking for people who fish, you could look under

sports until you found a discussion on fishing. You could then

take note of the users' names that were participating in the

discussions. You could do the same thing on the INTERNET with

one of the many newsgroup topics that they have.

The bottom line is that you "test" and record the results of

your Online Marketing efforts. Then just repeat the steps that

are making you money and expand on them to reach more people.

Doing simple research on the Internet. The Internet has several

mailing lists that are dedicated to marketing on the Internet.

You will also find hundreds of articles on the World Wide Web.

By searching one of the WWW search engines like Webcrawler you

can find all the information you can read. Use search strings

such as: "online marketing", "internet advertising", "selling

online", and so on.

You can also find many books on the subject at your local

bookstore or being advertised online.

No comments:

Post a Comment