Sunday, 22 September 2013

Autoresponders and Shopping Cart Integration

When people place orders through your website, it

is always a good idea to immediately acknowledge

the purchase. One way to do this is with the use of

an autoresponder that can be integrated with your

shopping cart. In fact, many shopping carts that are

available today have their own autoresponders built

into the system.

When you set up your autoresponder to send a

message to someone that has placed an order,

there are several things that should be included in the

message. This is an opportunity to ‘speak’ to your

customer, and to let them know about other deals

that you have or special items that you have available.

You should not miss this opportunity.

Do not try to get your ‘thank you’ sales message on

the same autoresponder as the customers email

receipt. Putting the sales message on an email that

is automatically sent to grant the customer access

to their purchase is also a bad idea – that would go

better with the receipt. Make sure your ‘thank you’

sales message is a message that is sent out all by

itself, so your customer can focus solely on that!

Thank the customer for their recent purchase. Tell

them how much their purchase will help them, and

then tell them about other available products that

work well with the one that they just purchased, or

that are similar to the one that they just purchased

in some way. For instance hair conditioner works

with hair shampoo. Vacuum cleaner bags or carpet

powder works well with vacuum cleaners. Just let

them know about the various products that you offer

that will compliment their purchase in some way.

The important thing is to not let your customer get

away without further contact! Think about being in a

brick and mortar store. When you go up to the

counter to pay, there are many items there for sale.

These items are meant to be picked up as last

minute purchases, or impulsive purchases. Your

‘thank you’ sales letter serves the same purpose.

Don’t make the mistake of bombarding your

customer! You can usually send them periodic

information about your specials after they have made

a purchase through you, but emailing them on a

daily basis with your offers is not good business!

Use your autoresponder responsibly! Make sure that

your autoresponder is set up to handle automatic

remove requests, and make sure that the information

that you are sending your customers is of value to

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