Sunday, 22 September 2013

Autoresponders and Shopping Cart Integration




When people place orders through your website, it



is always a good idea to immediately acknowledge



the purchase. One way to do this is with the use of



an autoresponder that can be integrated with your



shopping cart. In fact, many shopping carts that are



available today have their own autoresponders built



into the system.





When you set up your autoresponder to send a



message to someone that has placed an order,



there are several things that should be included in the



message. This is an opportunity to ‘speak’ to your



customer, and to let them know about other deals



that you have or special items that you have available.



You should not miss this opportunity.





Do not try to get your ‘thank you’ sales message on



the same autoresponder as the customers email



receipt. Putting the sales message on an email that



is automatically sent to grant the customer access



to their purchase is also a bad idea – that would go



better with the receipt. Make sure your ‘thank you’



sales message is a message that is sent out all by



itself, so your customer can focus solely on that!





Thank the customer for their recent purchase. Tell



them how much their purchase will help them, and



then tell them about other available products that



work well with the one that they just purchased, or



that are similar to the one that they just purchased



in some way. For instance hair conditioner works



with hair shampoo. Vacuum cleaner bags or carpet



powder works well with vacuum cleaners. Just let



them know about the various products that you offer



that will compliment their purchase in some way.





The important thing is to not let your customer get



away without further contact! Think about being in a



brick and mortar store. When you go up to the



counter to pay, there are many items there for sale.



These items are meant to be picked up as last



minute purchases, or impulsive purchases. Your



‘thank you’ sales letter serves the same purpose.





Don’t make the mistake of bombarding your



customer! You can usually send them periodic



information about your specials after they have made



a purchase through you, but emailing them on a



daily basis with your offers is not good business!



Use your autoresponder responsibly! Make sure that



your autoresponder is set up to handle automatic



remove requests, and make sure that the information



that you are sending your customers is of value to

No comments:

Post a Comment