Thursday, 5 September 2013

BIG MONEY IN BIG MAIL




When you receive hundreds of different informational packets



from all over the country do you consider it junk mail and file



it in file #13 without even opening the envelope?





Tens of thousands of mailorder dealers and enthusiasts send out



informational packets every day. Combine this with all the



other commercial advertising and promotional materials that



float through the mail and its easy to see how the Postal



Department stays in business. However, there is a big



difference between so-called "Junk Mail" and "Big Mail".





Big mail consists of a great variety of advertising circulars,



adsheets, magazines, mail order and income opportunities,



multi-level marketing concepts... and a million illegal chain



letters every day. Most of the multi-level marketing programs



are about as worthless as the chain letters, neither producing



any money, not even for the ones who initiate the programs.





However when you look over the advertisements and offers in



"TRUE" Big Mail you will find a great deal of interesting



information, and quite often a good money-making proposition.



You will find various articles written by publishers and



mailorder dealers that add to your knowledge. In fact if you



are going into the mail order method of doing business, or if



you are already heavily involved in mail order, the information



you receive in the form of Big Mail is a must.





So... Make a trip to your nearest store. Pick up a copy of the



latest business opportunity, and/or money-making magazine,



review the thousands of classified and display ads. Send for



the information and offers that appeal to you. You will be



flooded with various material from all over, including every



kind of marketing program and, eventually, 500 different kinds



of illegal chain letters. Open it all! Stay away form the



chain letters and "make a million dollars-overnight" deals but



review it all... You will find some good and lucrative



money-making plans... and many good ideas that may spark that



million dollar idea that has been floating around in the back of



your head for the past 2 years.





And of course, in the process of receiving, reviewing, analyzing



and filing the valuable portion of the materials you receive you



will be building up a good name list, to use for your own offers



or for rent or re-sale to others. You never know, the next



piece you open may spark than million dollar idea! A word of



warning though... When it start coming it never stops... At



least I still have it coming in by the ton... and it's 20 years



and 2,000 tons later!





Money in "BIG MAIL"!





The amount of money you make with Big Mail depends primarily on



how your programs are handled and on the materials you make



available for the Big Mail Packet!





Unless you have a number of your own offers to include in the



packet, to get started you may have to re-mail some of the big



mail you receive from other dealers. They won't mind... If you



are not buying perhaps your customer will. It is much better



for them than to have it wind up in your file "13".





To get the Big Mails coming in, you will have to promote to the



effect you are a professional mailer and for a reasonable fee



will mail circulars, ad sheets, etc, to the inner circle, outer



circle or both, depending on the best route for a particular



offer. You can stuff many offers in a packet weighing just a



few ounces.





A certain amount of free mailing of commission circulars which



offer good selling products can also enhance your operation by



keeping your inventory of "BIG MAIL" offers sufficient to fill



demand.





On the outgoing side, promote the fact you have "thousands of



offers" from "hundreds of dealers" available for a small fee



(assuming, of course, this is fact). This is better than using



the over-worked words "BIG MAIL".





Include your own offers with all the outgoing packets. Get 100%



value for the high postage costs. Fill them right to the weight



limit!





How to Mail 1,000 Big Mails Free!





Keep advertising.





Place at least one ad each day until you are receiving an



average of 34 a day or 1,000 each month. If you will use the



following ad, this plan will not be hard to implement as it



should bring lots of orders:





"How to mail out 1,000 big mails free!" Complete plan 50 cents.



(Your name and address)"





This 50 cent plan weighs only 1/10th of an ounce or less and



will go for the minimum postage. You can fill the envelope with



another 1 and 9/10 (Nine one-half sheets...or...Four 8-1/2x11



sheets.. or...almost 70 3x6's) for a free ride without paying



additional postage i.e. You can make up a big mail weighing 1



9/10 ounces, or less, and you can mail it out free with the



plans you advertise.





The "Big Mail" can include imprints that pay you a commission or



you can charge others for mailing their circulars and include



them. The main point is that ads selling the 50 cent plan will



usually pull many more orders than just "Big Mail 50 cents". A



good dealer will make extra income with ads like this.





And in the event you didn't understand what plan we're talking



about, it's the one you are reading right now!





How to Get Your Circulars Mailed Free!





There is another way to get your circulars mailed free. As soon



as you can afford it, become a supplier of commission circulars.



The easiest way to do this is to take "all-profit" offers and



have circulars printed on two sides. On one side have your own



name and address printed. On the other side, leave space for a



rubber stamp imprint.





Offer these circulars to circular mailers on a commission basis.



They keep a commission from 50% to 100% on the one side, and you



make your profit on the other. Use the same method for any



offers that you develop for yourself.





You can reach these mailers by advertising in, or subscribing to



several mailorder trade magazines and adsheets. Another way to



locate mailers for your literature is to notice the ads by



mailers; usually at the bottom of their ads they state



"Commission circulars Mailed Free", which means they get one



side and you get the other, as above.





If you really want to get rolling using this method, take two



"all Profit" offers, one on each side, and give the mailer 100%



on one side. You still make yours on the other offer.





Also, if you are interested in obtaining additional commission



circulars for yourself, include "Commission Circulars Mailed



Free", in your own ads.





Still another way to get your literature mailed free is to



include this little note in all your advertising... at the end



of the copy... "Stamp appreciated".





It only costs you two words, but it could save you a great deal



in postage. If you are advertising in trade publications or



adsheets use "SASE" which means "Self addressed, stamped



envelope". The savings for envelopes, addressing labor and



postage can add up fast. Many small dealers use this method



exclusively, even in the large circulation magazines. They have



been using it for years and it still works!





Financial Considerations with "BIG MAIL"!





A 8-1/2x11 sheet of #16 bond paper weighs 8 pounds per thousand.



(2 reams). (128 ounces or 7.8125 sheets per ounce). #20 bond



paper weighs 10 lbs. per M. (160 ounces or 6.25 sheets per



ounce).





If you are mailing out the "equivalent" of 100 8-1/2x11 #16



circulars for your clients at $2.00 and receiving $2.00 for 4



ounces of your big Mail, how do you come out? What are the



costs involved? To start with we will have to figure in



"equivalent" units because of dealing in circulars, adsheets,



etc., of all different kinds, sizes and weights. Also, some of



the circulars will pay us a commission on sales made.





Due to the hundreds of variations in a program from one mailing



to the next and the varying postal rates per ounce, it is



difficult to write a set formula for cost determination. A



simple rule of thumb will suffice much more adequately and with



no big mathematical "Brain Drains" involved. Figure



conservatively by allowing six 8-1/2x11 sheets of #16 or five



sheets of #20 weight paper for each ounce. (Accurate postal



scales are a necessity).





In equivalent units then, we can safely figure 12 (1/2 sheets)



of #16; 10 (1/2 sheets) of #20; or 36 #16 (3x6's); or 30 #20



(3x6's); per ounce. In other words you can send out some 120



3x6's in a four ounce packet... etc...





Depending on the weight of each packet, it now costs some $2.50



to $3.50 average to mail 100 equivalent full sheet circulars,



exclusive of envelopes, advertising, labor and general overhead



expenses.





When preparing the mailing packets, sorting and stacking can be



very time-consuming. If folding, cutting or stapling is



involved it is just that much more out of potential profits.



You must remember that "TIME IS MONEY"! Allocate your time to



the programs that are bringing profits! Drop the non-producers.

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