Thursday, 5 September 2013

HOW TO MAKE BIG MONEY WITH YOUR OWN NEWSPAPER CLIPPING SERVICE




This is a very lucrative business, and it's growing in demand and



popularity. There are thousands of people in all parts of the



world who are making hundreds of dollars each week, just reading



and clipping news item in the privacy of their own homes!





The press-clipping business is very much misunderstood by most



people, and therefor there are a lot of people who are very



skeptical about it as a way for ordinary people to make extra



money at home. If you explain to friends or neighbors that you



operate a press clipping business, most of them will think you



pore through the obituaries, funeral notices, ad wedding



announcements. Clipping these out and sending them to people or



relatives of the people being written about.





In reality, this is but a very small part of the home-based



newspaper clipping service. The really successful press clipping



services have contracts with companies and organizations that



want to keep current on any number of matters reported in the



papers.





Some companies hire clipping services in order to keep track of



what their competitors are doing. Other companies, including



businesses of all kinds, use clipping services as a means of



locating sales leads and new customers. National magazines and



newspapers are a;ways in ned of different or interesting



material, and frequently employ home-based clipping services.





To set yourself up in this kind of business, you'll need only a



pair of scissors and as many different newspapers and magazines



as you can subscribe to. A visit to your local public library



should be most informative relative to newspapers and magazines



available to subscribers.





You should also visit your local wholesale paper house, or make a



deal with te local stationery store to buy labels at a discount



price. You'll want to attach these labels to the top of each



clipping you send to your clients. On these labels, you'll want



to print the name of the publication th clipping came from, and



the date it appeared, as well as your on name and address.





The next step is simply to start clipping articles that mention



or talk about specific companies or people. File you clippings in



envelopes or boxes according to industries or types of



businesses, by company name, ad according to the names of the



people mentioned.





Once you have ten or more clippings that talk about a particular



company or person, put them in a envelope and send them to that



company's owner or public relations director. You should include



a short note with the clippings, explaining your service and your



fees.







Your should try to get your clients to agree to pay you a monthly



"reader's fe," for which you agree to look for anything in the



newspaper about him or his company or industry. Every time you



spot such an article, you of course clip it, and send it to him.



A minimum monthly "reader's fee" is usually $25,but it can vary



according to the number of publications you read, and thee number



of clippings found.





Generally, a clipping service that scans statewide publications



charge about $50 per client, or $100 per client for those wanting



clippings from national publications. These fees, of course, are



monthly fees, and you can easily see how you could make very good



money with just 20 or 25 clients.





To promote and build your business, you can scan your local



business services directory and send out a solicitation letter to



each of those listed. A couple days after you've posted your



sales letter, you should follow up with a phone call.





A short, to-the-point ad under "Business Personals" in your daily



newspaper will also bring in new clients for you. And as soon you



can afford it, go with at least a small display ad in the yellow



pages of your telephone directory.





You should definitely contact relations firms, advertising



agencies,and civic organizations in your area. Explain your



services and ask them if they have any special clients or needs



you can help them with. You'll find many of your local political



and "cause" groups very interested in receiving clippings about



their opponents.





Clipping services in one form or another have been around since



the advent of the printing press, and as stated earlier, they're



becoming more in demand. It's definitely the kid of business



anyone who knows how to read can set up ad operate with an



absolute minimum investment.

No comments:

Post a Comment