Saturday, 21 September 2013

HOW TO OBTAIN A MERCHANT'S CREDIT CARD ACCOUNT




It's a proven fact that mail order marketers can increase sales



substantially by offering their customers a credit card option.





Some marketers enjoy increases of 10% to 30% in sales when they



get up with a Visa/Mastercard merchants account. Others have



reported increases up to a whopping 100%, or even more!





If all of your sales are made by mail, you can expect to up your



total sales by at least 10%, and more likely 15% to 30% simply by



offering the credit card option. If you plan to use the telephone



a great deal as a marketing tool, offering a credit card buying



option could double or triple your sales.





Credit card buying is seductive. Many people like the option of



buying something today that they won't have to pay for until



later. Also, most consumers tend to spend more using their



plastic, than when they're writing a check, or paying cash.





REASONS WHY YOU SHOULD BECOME A CREDIT CARD MERCHANT





There are many good reasons why you can benefit from securing



credit card merchants status. Here are some of them...





* People with credit cards are more affluent than those without



plastic. They can afford to spend more money.



* They tend to be better "credit risks", if you want to sell



"open account."





* Overall, they buy more by mail than those without cards.





* You cannot effectively sell from commercials on radio or TV



without offering credit card purchasing. Visa and Mastercard are



by far, the cards most consumers have.





* They often will make credit card purchases even when they are



short on cash, and/or when their checking account balance is low.





* You can sell on installments, obtaining permission to charge



the buyer's card on a monthly basis.





* You can ship goods with the secure knowledge that payment has



been secured before shipment is made.





THE PROBLEM





By now, you're probably convinced that accepting credit card



orders is a darn good idea. But how can you obtain credit card



merchants status? Truth is, it's not always a piece of cake. In



recent years banks have been playing hard-ball with many business



people, especially anyone doing business by mail. It's the same



old story, a handfull of mail order crooks have almost totally



screwed-up a good thing for honest dealers. The major credit card



companies have told the banks to be very, very selective in



issuing merchant accounts to mail order sellers and home business



operators.





Because a few scum-bags have ripped off some banks, and run off



with the money, your local friendly banker may not be too



"friendly" when you tell him you want a merchants account. It has



become increasingly more difficult for mail order sellers to



secure a merchants account, and if you only sell by mail, but



also do consider setting you up for Visa and Mastercard



processing. That happens to be reality...but always remember



WHERE THERE IS A WILL THERE MUST BE A WAY! In this special



valuable report I'm going to cover some of the best way to obtain



your merchant's status.





THE BEST WAY TO OBTAIN YOUR MERCHANT ACCOUNT





Although your banker may have already told you that they "cannot"



accept you for a merchant account, the simple, unvarnished truth



is that he/she can. Visa and Mastercard do set some rigid



guidelines for their affiliated banks to follow, but ultimately



the banks must approve or disapprove each application. Excuses



concerning "doing business by mail", "operating a home-based



business", "not having a long business track record", are just



that-excuses! A somewhat polite way to tell you "no"!





Could a mail order businessman, (books, home-study



courses, etc.) but how also conducts his business exclusively in his



home get a Merchant Account? Fat chance of him getting a merchants



account. Right? Wrong: He happily processes credit card orders for his customers will full



knowledge and cooperation from his bank. How did he do it? He never



stopped asking for what he wanted.





When his own bank refused to even consider him for a merchant



account, due to the fact that he was in mail order, and also



doing business from his home, he beat path to several other



banks.





The first four banks he visited also said "no", (2 were large



institutions, 2 mid-size), so he decided to try some smaller



banks. Guess what? The very first bank he went to said "Maybe".





They asked him to transfer his account to their bank, so that



they could "monitor" it for six months. He told the bank



official that he would consider their proposal, and the proceeded



to another small bank one block up the street.





He liked what the second small bank said. They said "Yes!" All he



needed to do was establish a checking account with them and



maintain a modest $1,000, business checking account balance. This



he quickly did!





He is not unique. But he was very persistent and kept asking



for what he wanted, and you must also. Probably th two best ways



to get a merchant account are:





(1) Keep pestering your own bank about granting you charge card



privileges, until they agree to do so.





(2) If your bank outright refuses, make a list of all banks in



your immediate area, putting some special attention on small



banks. Next, get out a pair of your most comfortable shoes and



get to it! Ask...Ask...Ask..Ask.. Ask! You have nothing to lose,



and much to gain by being persistent, and by constantly asking



for what you want (that's good advice in all areas-business and



personal) of your life!





CREDIT CARD MERCHANT ALTERNATIVES





If you absolutely have no success in obtaining a merchants



account from a local bank, you should consider the alternatives.



Here are some of them...





***Ted Nicholas, best known as the best-selling author of "How To



Form Your Own Corporation Without A Lawyer For Under $50.00", has



established a small business organization entitles "Entrepreneurs



of America." Membership is $50.00 per year. This organization



intends to offer reasonable rates on credit card processing to



their members. For more information write to: Entrepreneurs of



America, 2020 Pennsylvania Ave., Suite 224, Washington, DC 20006.



Phone: (800) 533-2665.





*** The Late Howard E. Welsh is the founder and director of the fast



growing National Association of Publishers and Mail Order



Dealers. His association has many exciting programs to help small



order tabloid publishers and small mail order dealers succeed.



Just prior to printing this report, For more information,



write: NAPOD, 12 Westerville Square, #355 Westerville, Oh 43081.





***If you sell books, manuals, magazines, or forms of "paper and



ink" products, you may wish to join the American Booksellers



Association (ABA). This is the No. 1 booksellers professional



association in the United States. In addition to many other



benefits (National and regional conventions and trade shows,



educational programs, etc.), members also can have their credit



card orders processed through the ABA's Merchant Service Discount



program. Write to: American Booksellers Association, 122 E. 42nd



St., New York, NY 10168.





***Barry Reid, owner of the Eden Press, has advertised that he



can help mail order marketers obtain credit card processing.



Write: Eden Press, Box 8410, Fountain Valley, CA 92728.





***Mountain West Communications of Colorado offers a business



telephone answering service that handles inquires or orders. When



you subscribe to their service, they can also process your credit



card orders for you. Write: Mountain West Communications, P.O.



Box 216, Hotchkiss, CO 81419. Phone: (800) 642-9378.





NEVER GIVE UP!





Although this special report gives you various sources that might



be able to help you with your credit card processing, the main



message of this report is "NEVER GIVE UP" Never take "NO" for a



final answer. Keep asking for what you want! Those who keep



asking and seeking, usually obtain what they want.

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