Tuesday, 24 September 2013

HOW TO START AND OPERATE YOUR OWN VIDEO TAPING SERVICE




This is a fabulously profitable business that's still infancy.



And for sure, if you want a business that takes no special



training, expensive office set-up or large investment--yet is



capable of showing almost immediate profits--this is it!





Now is the ideal time to get started with your own Video Taping



Service. Purchasing and learning how to operate, as well as



maintain the necessary equipment, and the operating procedures



have been so simplified that almost anyone with the ability to



read, can study a video instruction manual for a couple of hours



and immediately produce professional quality, highly marketable



video tapes. Without a doubt, video tape technology has replace



Super 8 home movies as the most-desired memory-saving system.





One and two-person video aping services around the country are



reporting gross earnings of $50,000 to $100,000 per year. One



operation we looked into, reported an income figure of $80,000



during the preceeding 12-month period. They were accepting taping



jobs from all quarters and keeping 4-hired teams busy.





Marketing imagination, organization, and attention to detail are



the keys to success in operating this business. Ideas and request



for a new things or events to tape and preserve for later



playback/viewing, are coming in faster than one can list. Then,



there are so many things to remember and minor details to take



care of, that the only way to operate successfully is with a



series of checklists..for the person selling the service as well



as the man or woman on the recording camera.





But don't let mentioning of details to remember, scare you off.



On the contrary, you'll find video equipment easy and inexpensive



to practice on, especially when compared to attaining a



comparable degree of expertise with film. You can use the same



tape over and over again, and this is definitely a business where



the phrase "practice leads to perfection," applies without



qualifications or reservations.





To start a video taping service,You'll need a video "porta-pack"



recorder, and at least a half dozen tapes. Check around in your



area. Start by "reading up" on all the available equipment used



for video taping. A trip to your public library and few hours



browsing thru the periodicals on video equipment should give you



added interest and a basic indoctrination. Next, check out the



suppliers listed in the yellow pages of your telephone directory.



A few phone calls to those places listed, plus a few in-person



visits, should supply you with enough catalogs and "idea



material" to keep you plenty busy for a week or more. These



elementary learning steps are necessary as the foundation of your



business.





You should be able to buy a good quality video porta-pak recorder



for about $850, with blank tapes for $20 or less. When you buy,



always dicker with the dealer--explaining to him that you're in



the process of establishing a video taping service, and if he



will include a supply of tapes with the recorder, or at least



give you an especially good price on them, you'll probably buy



all your tapes from him. It may not be your regular way of buying



things, but when you're starting a business, every dollar counts,



so always shop around for the best prices.





Once you have your video recorder, take it home and start



practicing with it. Think of yourself as being on a job for a



homeowner or an insurance company, taking a photographic



inventory of the house and/or the occupant's possessions.



Practice by making a tape record of your own household



furnishings. Make a tape, then play it back and critique your



work. Then do it again, and again, until you have a tape you can



use in sales presentations to homeowners and insurance companies.



Video tape recordings of this kind are becoming extremely popular



with homeowners and insurance companies alike.





Then, look thru your weekend newspaper and make a note of the



girls announcing wedding dates. Open your telephone directory and



call these girls on the phone. Ask them if they'd mind if you



came to their wedding and make a video tape of it, without any



obligation to them of course.





So you go to the wedding, introduce yourself and practice making



a video tape of the wedding ceremony. Take the tape home and



critique it. Keep this up until you have a tape you're



reasonably proud of, and then call the bride. Ask to come over



and let her see the tape. Explain to her that you're just getting



started in the business, and you simply want her comments and



suggestions. Chances are, when she sees the tape, she'll want to



buy it.





While you're in this learning phase of your new business, visit



an apartment building and arrange with the manager to make a



video tape of her showing the apartment to you as a a potential



renter. Contact, a couple of property management and real estate



firms, and do the same thing with condominiums and houses for



sale.





You might want to listen in on the police radio frequency, and



make tapes of auto accidents, particularly those involving



injuries. Another idea might be the taping of golfers practicing



at the local driving ranges. Other ideas include any kind of



sports practice session, birthday parties, special anniversaries,



baptisms, bar mitsvah's, publicity stories, sales presentations,



and "fireside chats" by company presidents or general managers.





These are just a few idea suggestions you might want to pursue.



You may find a certain kind of video tapping assignment



especially enjoyable and want to specialize in that area. Or you



may want to leave the door open for any kind of assignment and



handle each as the opportunity presents itself.





Whatever you decide, there are a few "sure success" points to



keep in mind as you begin to sell your services. Remember, the



idea of having a video cassette system in one's home, is gaining



in popularity every day. There area already some two-million



videocassette recorders in American Homes, with an estimated



100,000 being sold to new customers every month. Further



estimates indicate that by 1990, at least one half of all U.S.



households will own either a videocassette recorder or a



videodisc player. All this means your market is growing and is



expected to continue growing thru the end of this decade.





Virtually everyone would like to see himself as a star in home



movie. Thus, when you show him a video tape of himself in the



starring role, he'll either buy the tape on the spot or want you



to make a similar tape for him. Regardless of false modesty,



everyone likes to show pictures of himself, and explain to his



friends the different highlights of his or her life. With this



understanding about your prospect in mind when you make a sales



presentation, your closing rate should be quite close to 100



percent.





The best way to sell your services is to run a regular ad in your



area newspaper. Such an ad might be similar to this one:





VIDEO TAPPING SERVICES



Whatever your idea or assignment, we can



handle it for you! No job too large or



too small! We're experts at taping weddings,



anniversaries, birthdays parties and other



special occasions. Commercial assignments



also welcomed. Your satisfaction is guaranteed,



so give us a call---123-4567,right now!







When you receive calls in response to this ad, your objective



will be two-fold: Find out what kind of taping job they have in



mind, and set up an appointment to show them an example of the



kinds of tapes you can produce for them. Show them an example of



your work. Once you've met with them, and shown them a



demonstration tape, you should have the sale in your pocket.







Never meet with a prospect in a selling situation without some



sort of demonstration tape to show him. Try to match the tape you



show them, as closely to their wants and needs as possible.



Wedding tapes you have made for prospective wedding clients, and



shots of golf practice or instruction to golfing prospects.





Besides an ad in the newspaper, and the yellow pages of your



telephone directory, make copies of the ad and get it up on the



bulletin boards in your market area. Send news and publicity



releases to all the media in your area, definitely whenever



you've got an unusual or special kind of assignment.





Have some impressive business cards printed, and hand them out to



whomever, and as often as you can. The slogan on your business



card might read: Have Video Tape Recorder,Available for ANY kind



of assignment--You name it and I'll tape it...





Radio and/or television advertising will probably be more



expensive than the resulting job assignments will sustain, so be



very cautious when considering this type of advertising. However,



it will very definitely be advantageous for you to pursue guest



interviews on just about any kind of broadcast talk show. Talk



show appearances and free write-ups about your business in your



local newspapers are promotional angles to reach for at every



opportunity. Always be on the lookout for promotional ideas and



gimmicks that will result in area -wide publicity for your



services.





The bottom line is simply this: Don't be adverse to creating a



story or set of circumstances if it results in a talk show



appearance or newspaper write-up for you.





How much should you charge for your services? Basically, the



going rate in most large metropolitan area is about $50 per hour



you spend on the assignment. Thus, you're going to have to learn



to estimate pretty accurately just how long each job is going to



take you to produce a quality recording. It's always a good idea



to check out what other video taping services in your area, or in



a comparably sized city in your neighboring states are charging.



Newsletters and trade publications serving businesses of this



type are available, however we don't know of any that have



attained national prominence as of the date of this report. Check



with your equipment supplier on any that he might know of...





Success with a business of this kind does not require an office



set-up or any special education or training. You can start it on



a part-time basis from your home, and parlay it into a full-time,



very high profit profession. The prestige this business will



afford you is similar to that of a doctor.





Starting with a young couple's wedding, if you follow up on each



sale properly, you'll probably end up making tapes for the



birthdays of each of their children, school graduations,



anniversaries, more birthdays, family histories, last wills &



testaments, and into a whole new cycle with each generation.





You will need imagination, an affinity for people and selling



moxie. Imagination is important because in many instances, you'll



have to suggest an idea for your taping services. Although just



about everybody would like to have a taped record of some event



or part of their life to pass along to future generations of



their family, most will not be able to decide what to tape until



you suggest something to them. You'll also find that almost no



one is aware of even half your capabilities until you make



suggestions.





Taking pictures of people requires an ability to get along well



with people--get them to relax, and immediately feel comfortable



in your presence. You've got to be persuasive while exercising a



great deal of tact and diplomacy. Make friends easily and



quickly. Be aware of, and understanding of wants, desires and



ambitions.





Actually, selling and getting along with people, are almost



synonymous. Life is and on-going program of selling yourself to



achieve your own wants and ambitions. Read a few good books on



the art of selling, such as: HOW TO SELL YOURSELF by Steve



Girard; and HOW TO SELL ANYTHING TO ANYBODY by Tom Hopkins.



remember, selling is really just a matter of recognizing



someone's needs and then satisfying those needs with a product or



service.





Your customer will automatically accept it as fact, that you have



the professional knowledge and equipment to fulfill their needs.



All you have to do is reassure them, listen to their reasons for



these needs, and in closing the sale, become a good friend to



them.





And that's it-- the plan can enable you to get started with your



own Video Taping Service. By following our suggestions, and with



a bit of energy as well as persistence, you should be able to



begin with very little start-up investment and quickly begin to



realize the fruits of your own profitable business.





If you have any questions, or run into special problems feel free



to call me or drop me a line. Having laid it all out for you, the



rest is up to you---Your future is in your own hands...

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