Tuesday, 24 September 2013

HOW TO START YOUR OWN SUCCESSFUL WINDOW WASHING SERVICE




Here's a business that, almost more than any other with equal



potential for real wealth, meets the most stringent requirements



of just about any skeptic. In fact, there's so much in favor of



the "little guy" with this business, it's a real mystery why more



people don't choose this one as the vehicle for their ultimate



independence and financial security.





This is a business that can make you rich very quickly...It's a



kind of service business that can can very profitably be operated



by one person--male or female..The basic knowledge needed for



success is simple and easy to learn..Very little monetary



investment is needed for equipment--usually less than



$100...There are virtually no storage space requirements...You



can operate out of your home for virtually as long as you like;



and yet, there's a real demand for this type of business



everywhere...





The success potential for window washing services is present in



the smallest of towns as well as the largest metropolitan areas.



Your risks will be minimal, while your rewards can far surpass



even your wildest dreams. Generally, a one man operation in a



city of 50,000 can expect to gross $4,000 or more per month after



90 days. Operating expenses for one person operations grossing



this amount should be less than $1,000 per month.





Ideally, your plan should be to solicit new accounts, do the



work yourself and establish a regular customer route. Once you've



established such a service route, and you're beginning to realize



a good profit, you should hire part-time help to do the work



while you solicit new accounts and establish more regular



customer routes.





You should concentrate on providing regular window washing



services for all the one and two story office buildings and



storefronts in your area. Start with those closest to your home



and expand your efforts outward. Choose a busy thoroughfares



leading into your city's downtown area. Select the one closest to



your home and begin calling on business owners and store managers



all along the street into the downtown area.





Usually, you won't have to do much more than introduce yourself,



briefly explain your services, and leave your business card. We



did this regularly on a once-a-week basis, and after 6 weeks, we



had enough business to keep one man busy--6hours a day, 5 days a



week.





Until you become well established, don't even bother soliciting



work on windows higher than the second story. However, it's best



to call on every business, one after the other as you make your



way to the downtown area. Later on, you can call upon churches,



private schools, businesses located on side streets branching off



the main thoroughfares, and even homes if you'd like to try that



market. Generally though, you'll find the residential market too



time-consuming to make your efforts really profitable, plus the



fact that you simply won't be able to charge enough to make it



worthwhile in comparison to your commercial customers. Apartment



houses and condominiums are quite a different story however,



particularly when you can land several customers in the same



building.





As mentioned earlier, you can headquarter in and operate



completely out of your home. You can store your cleaning



equipment and supplies in a corner of your garage. Your



bookkeping and other paperwork can be taken care of at the



kitchen table, with whatever office supplies your need, easily



stored in a dresser drawer.





Speaking of office supplies, you should have a supply of



business cards--and an adequate supply of billing statements with



your business name and address, plus mailing envelopes and return



reply envelopes. You can get away with rubber-stamping your



business name and address on your statements and envelopes, but



your business will grow faster--you'll probably save time and



money as well--by going with printed supplies from the beginning.





There are nor "real reasons" not to list your home address as



your business address, but listing a post office box number--if



you prefer--wil not really harm your image. Te important thing is



personal contact--someone from your company regularly calling



upon prospective customers.





Talk with them. Listen to them. Get to know them. Find out



who's currently doing their windows for them, if they have any



complaints and how you can offer them a better deal. When you've



actually investigated the service they're contracted for, and



you're certain you can offer them a better deal, put your ideas



into the form of a written proposal and give it to them. Don't be



afraid to submit a proposal for a better deal, remember when you



do, your proposal should offer more than just a price break.



Under-cutting a competitor's price usually means less profit for



you, and an overall deterioration of your reputation. It may



temporarily result in more work for you, but you're in business



to attain wealth--not work yourself into an early grave.





If your spouse is home during the day, she can answer the phone



for you and generally set up appointments for you, while you're



out making sales calls. She can also type out your monthly



statements, see that they're sent out on time, and pretty much



handle your bookkeeping for you. Should it not be feasible, or



for some reason inconvenient for your wife to handle your



incoming calls for you, look around until you find a good,



dependable Telephone Answering Service. Many of these telephone



answering services handle typing jobs as well, so if you're



lacking someone to handle these chores for you, chances are you



can find all the services you need without much of a search.





It's important with this type of business that you have a



"live" voice answering your calls. selecting the right people to



handle your calls, and spending the extra time necessary to train



them according to your desires--even paying a little more to have



things done the way you want them done--is almost always well



worth the time and added expense. Remember, this is a service



business with your growth dependent upon the personal contact you



and your representatives have with prospective clients. Work on



it, develop it, and cultivate your personal contact transactions.





As the size of your company increases and you hire crews of



people to handle work assignments, you can usually get your



answering service to take on the added duties of job assignments



notification or dispatcher. All of this simply points up the



possibilities of operating your business out of your home



indefinitely, should you choose to do so.





If someone along the line you decide to set up an office in a



location other than your home, you might want to make an offer or



otherwise induce one or two of the people from your telephoning



answering service. Regardless of how large your work force



becomes, it's always best if you supply the window washing



equipment and supplies.





Employees should be allowed to take the equipment home with



them, and required to use their own vehicles for transportation



to each job site. By all means, spend the extra money to supply



your workers with uniforms. Matching shirts and trousers with a



big patch on the back of the shirts, listing your company name



and phone number, is not only impressive in projecting image,



it's also one of the cheapest and best advertising methods.





Once you've hire people to do the actual window washing for



you, get a couple of magnetic signs showing your company name and



telephone number. Be sure to "wear" these signs on your car as



you make your sales calls and spot check on the progress of your



work crews. Later on, you can get similar signs for your crew



chiefs. If you should opt for company-owned vehicles, you'll find



vans to be the most convenient and serve your needs most



efficiently. Be sure to have your company name, phone number and



logo painted on each side of these vehicles--and allow your crew



chiefs to drive them home at night--all of which benefits you



with practically free advertising.





The kind of equipment you'll need to professionally wash



windows is relatively simple...A12 or 18 inch window brush,



aluminum telescopic brush handle...6 inch, 10 inch and 18 inch



squeegees with replacement rubber blades...A couple of plastic or



galvanized water pails, one 2 gallon and the other 5 gallon...And



an 8-foot step ladder, plus maybe a 16 foot straight ladder...





Your start-up should include 5 gallons of liquid soap..a good



supply of clean rags, towels and chamois..And a sharp razor blade



scraper...





This entire list of supplies and equipment should total no more



than $250 in cost. You'll need to add to your equipment only as



your business grows and you have need to hire more personnel...





Some professional window washers are proclaiming an alternative



or "better method" than with the use of window brushes and



squeegees. They're advocating the use of "strip washers." These



are 3/4 inch pieces of aluminum pipe covered with a nylon sleeve



that fits the pipe. These are similar in appearance to the handy



do-it-yourself paint rollers, and are used in much the same



manner. These strip washers reportedly work very well on all but



the dirtiest of windows.





Another alternative is an extension pole and brush device.



Water is pumped thru the handle and out the brush in a



rinse-wash-rinse cycle. Most professionals claim this device is



ideal for second story windows, but for best quality workmanship,



they still prefer the basic brush and squeegee approach.





Still another alternative is a hose-water-fed brush that



utilizes de-ionized water where ladders aren't feasible.



De-ionized water is a kind of water from which all minerals and



foreign elements have been removed. Using this kind of water



assures the window washer an easier and faster job with no



worries about streaking or water drops.





Your prices should range between $20 and $25 per hour. Pay for



hired help should start at $5 per hour. It's important that you



do some homework on the various glass treatments in vogue these



days. Many of these coatings and coverings require special



treatment such as the use of soft towels instead of brushes that



might scratch the surface of the window coating.





The professional technique for washing windows cleanly and in



the least amount of time is as follows: A few drops of cleaning



solution in your bucket of water. remember, too many soap suds



are detrimental to quality work. Wet your brush from the bucket



and then scrub the window. Take your squeegee and make one wiping



pass across the top of the window. Be sure to keep the end of the



squeegee pressed firmly against the molding or top sill of the



window frame. Wipe the squeegee, and then do the same thing down



each side of the window. from this point on, it's just a matter



of wiping the window clean with one continuous stroke. You do



this by arching and looping your wiping strokes across the window



pane, back and forth, never stopping or lifting the squeegee



blade from the glass. With this in method, you can wipe even the



largest window clean in just a matter of seconds. Practice at



home on your own windows and those of your neighbors. You'll



quickly develop a knack for this method and wonder why you never



discovered it before.





When you've finished with the squeegee, take a chamois and



carefully "blot-wipe" any excess water that may have not have



been picked up along the sides and bottom of the window frame. In



reality, that's all there is to it.





You'll find the spring and summer months to be the busiest, but



because of the increasing popularity of painting holiday scenes



and special sale announcements on business windows, be alert for



year 'round opportunities along these lines as well. Keep



plugging away and offering your services to businesses throughout



your area, particularly along those busy thoroughfares where



moving traffic contributes to the build-up of dirt & grime on



windows.





When you're ready to hire helpers or people to do the work for



you, a simple ad in your local newspaper's "help Wanted" column



should bring you more applicants than you'll ever use. After



you've hired the one or the ones you want, keep a record of the



ones you liked but didn't hire, and check with them when you want



to add onto your crew of workers again.





Bulletin Board notices will also bring in a surprising number



of applicants. Another good idea is to spread the word that



you're looking for part-time help, amongst your local firemen,



policemen and teachers. depending on your area's pay scale, you



can do pretty well by contacting the temporary help services in



your area.





About the only regular advertising you'll need to do is a



medium to large display ad in the yellow pages. This is a must



because once you're established you'll find at least





50% of your business coming from having seen your ad in the



yellow pages. An "insider's" trick to advertising in the yellow



pages--Try to name your business with the very first letter of



your business name beginning with A-B-C, or X-Y-Z. Statistics and



surveys tend to prove that when people look for a service in the



yellow pages, they invariably pick from either the top or bottom



of the alphabet.





Aside from the yellow pages, your next best advertising will be



the "reminder" kind, such as note pads with your company name



imprinted on them, special calendars or holders, special date or



appointment books, and/or sports caps with your company



name/emblem on them. However, as this kind of advertising is



quite expensive, it's good to keep in mind, but best to hold off



until you can well afford it.





Any radio, television, newspaper and/or direct mail advertising



efforts will cost you much more than any business you receive



from it, so don't even consider this type of advertising.



However, do think about, and submit "press release" material to



these media as often as you can, because any publicity coverage



they give will surely be well worthwhile.





Telephone soliciting for business works well, but you should



have a list of businesses and their telephone numbers, plotted



out according to new routes you're trying to build. Time spent



travelling between jobs will cost you money, just as time spent



looking up telephone numbers along a certain planned route will



seemingly take forever. If and when you decide to drum up new



business by phone, you'll have much greater success if you can



offer some sort of promotional gimmick to get them to try your



service.





We had great success one time by offering to do windows for



free if they'd let us put a sign in the window--These windows



cleaned by AAA Window Cleaning Service--666-5824... Another time,



we did the windows for half price as an introductory offer..And



still another time, we joined with our telephone answering



service--on a combined promotion...half price on three months of



telephone answering service just for trying our window washing



service...The ideas, gimmicks and promotions you can use are



limited only by your imagination...





Later on, we hired some good-looking college girls--on a



commission basis--to call on businesses along the new routes we



are trying to develop. They just introduced themselves as



representatives of our firm, explained our services and offered a



half priced introductory service. They ended up selling better



than 60% of the business they called upon.





During one summer, we even tried a crew of these young ladies



as window washers--they weren't the best...We dresses them in



snappy red & white suspender-type short-shorts and drew quite a



crowd on each job. It was good advertising for us--we got free



newspaper and television coverage, and an untold number of new



business leads--but the glamour of the whole thing grew old very



quickly. But it was a gimmick that brought in new business,



caused a lot of people to recognize that we were in the window



cleaning business, and made our selling job easier.





Truly, this is an easy business to start...and with just a bit



of imagination on your part, as well as persistence and quality



workmanship, you can easily become financially secure as you



want...And it takes is action on your part, so reach for it and



may you always enjoy the fruits of a bountiful success!







THE END OF THIS REPORT

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