Friday, 27 September 2013

SECRETS OF GETTING FREE ADVERTISING




The opportunities for getting free advertising for your product



or services are limited only by your own imagination and



energies. There are so many proven ways of promoting your



objectives without cost that it literally boggles the mind just



to think of listing them.





One way is to write an article relative to your particular



expertise and submit it to all the publications and media dealing



in the dissemination of related information. In other words,



become your own publicity and sales promotions writer. Get the



word out; establish yourself as an expert in your field, and



"tag-along" everything you write with a quick note listing your



address for a catalog, dealership opportunity, or more



information.





Another really good way is by becoming a guest on as many of the



radio and television talk shows or interview type programs as



possible. Actually, this is much easier to bring about than most



people realize. Write a letter to the producer of these programs,



then follow up an in-person visit or telephone call. Your initial



contact should emphasize that your product or service would be of



interest to the listeners or viewers of the program--perhaps even



saving them time and money.





Other ways of getting free or very inexpensive exposure include



the posting of advertising circulars on all free bulletin boards



in your area, especially the coin-operated laundries, grocery



stores, and beauty and barber shops. Don't discount the idea of



handing out circulars to all the shoppers in busy shopping



centers and malls, especially on weekend. You can also enlist the



aid of the middle school students in your area to had out



circulars door-to-door.





Some of the more routine methods include having a promotional ad



relative to your product or service printed on the front or back



of your envelopes at the time you have them printed with your



return address.





Be sure to check all the publications that carry the kind of



advertising you need. Many mail order publications just getting



started offer unusually low rates to first-time advertisers; a



free-of-charge insertion of your ad when you pay for an order to



run three issues or more; or special seasonal ad space at greatly



reduced rates. And there are a number of publications that will



give you Per Inquiry (PI) space--arrangement where all orders



come in to the publication, they take a commission from each



order, and then forward the orders on to you for fulfillment.





Many publications will give you a contract for "" space. In this



arrangement you send them your ad, and they hold it until they



have unsold space, and then at a price that's always one third or



less the regular price for the space need, insert your ad. Along



these lines, be sure to check in with the suburban neighborhood



newspapers.





If you send out or publish any kind of catalog or ad sheet, get



in touch will all the other publishers and inquire about the



possibilities of exchange advertising. They run your ad in their



publication in exchange for your running an ad for them of



comparable size in yours.





Finally, there's nothing in the world that beats the low cost and



tremendous exposure you get when you advertise a free offer.



Simply run an ad offering a free report of interest to most



people--- a simple one page report with a "tag-line" inviting the



readers to send money for more information, with a full page



advertisement for your book or other product on the backside. Ask



for a self-addressed stamped envelope, and depending on the



appeal for your report and circulation of the publication in



which your ad appears, you could easily be inundated with



responses!





The trick here, of course, is to convert all these responses, or



a large percentage of them, into sales. This is done via the



"tag-line," which issues an invitation to the reader to send for



more information, and the full page ad on the back of the report,



and other offers you include with the complete package you send



back to them. As mentioned at the beginning of this report, it's



just a matter of unleashing your imagination. Do that, and you



have a powerful force working for you that can help you reach

No comments:

Post a Comment