Saturday, 28 September 2013

SUPER PROFITABLE NEW TECHNIQUES FOR SELLING BOOKS BY MAIL




The total number of books sold by small, part-time mail order



entrepreneurs is growing each year. Total sales each year for the



past five years have increased by almost 30-percent over the



previous year's sales.





Two "new angles" have greatly contributed to this phenomenal



growth in total sales.





One is the practice of offering a wide selection of books via



"mini-catalogs" The other "angle" is the practice of sending



these "min-catalogs" to prospective buyers as "inserts" in



printed materials the prospect has already ordered.





Mini-catalogs are usually printed on 8 1/2 x 11 sheets of



paper, then folded in half along the length, and simply slipped



inside the covers of a magazine or the folds of a newspaper.



Often-times, a mini-catalog is folded and sent out as a



self-mailer. Both of these methods of obtaining circulation are



very profitable.





A book-selling "mini-catalog" is made up of a "full-page



commercial" on the front page. This is your main sales thrust, or



primary attempt to sell a "featured" book with ease of your



mailings. The second, third, and half of the last page of the



min-catalog should be two columns of listings of other books you



have to offer.





Each listing should consist of the title of the book offered,



followed by a short description of either the book itself, or how



the book can benefit the buyer. This is then followed by the



catalog number of the book, and the price.





The bottom half of the page of your min-catalog should be



devoted to your customer order coupon. The "mini-catalog" should



be typeset, and printed on a different color of paper for each



mailing. Recent sales results indicate that the better quality



paper your mini-catalog is printed on, the more sales it brings



in for you.





Two major publishers who are currently supplying ready-made



catalogs for your use in generating business are;





PREMIER PUBLISHERS of Forth Worth, TX, and WILSHIRE BOOKS of N.



Hollywood, Ca.





Write to them on your letterhead, and ask for samples of their



promotional material.





Once you've got a mini-catalog with which to advertise your



books, you must bring all your efforts to bear on the problem of



obtaining maximum circulation of your mini-catalog among the



prospective book buyers.





The easiest and least expensive method is as follows: Check at



your newspaper offices for a listing of all their distributors



and/or route carriers. Contact these people and ask them to give



you a price they would charge to include one of your



mini-catalogs with each paper they sell or deliver. Determine how



many "min-catalogs" you'll need for this kind of distributors,



have that number of min-catalogs printed, hand them out to your



contracted distributors and newspaper carriers; then sit back and



prepare to fill book orders. It's simple and easy, but best of



all it really results in big profits for your book-selling



business!





Another simple method would be to line up students from



different junior high schools in your area, and pay them each $10



per thousand to deliver your min-catalogs door-to-door. If you



have junior high school age children, this could be the easiest



and least expensive method of distribution for you.





Major cities also have professional distributing services which



deliver advertising material to the residents. Check your local



phone directory for their names and addresses.





The orders which you develop through the local distribution



method can be filled by mail.





To expand your market beyond the local area, you need to



solicit the business by mail. Several excellent books are



available on developing sales by mail. A few are listed here.



Order from the distributor who supplied this report to you.





#366 FORTUNES WITH BOOKS MANUAL, BY LEE HOWARD...$7.95



#360 FREE ADVERTISING FOR MAIL ORDER DEALERS....$10.00



#365 &50,000 A YEAR FROM MAIL ORDER ADS.........$10.00







THE END OF THIS REPORT

No comments:

Post a Comment