Friday, 6 September 2013

TWENTY-ONE ENVELOPE TRICKS!




When your envelopes aren't opened, you can't make money! Before



you can get an order, the recipient of your mailing package must



first open the envelope. Unfortunately, many recipients of



direct mail simply discard the material without opening the



envelope.





Because of the high costs of printing, envelopes, and postage,



your mailing package represents a sizable investment. You



simply can't afford to make this investment, and then have your



sales material discarded in unopened envelopes.





With the following methods, you will have a substantial



reduction in the number of unopened envelopes and a pleasantly



profitable increase in sales.





1. If you envelope looks like junk mail, it will be treated like



junk mail (in other words, thrown in the trash without being



opened). The solution is simple - don't mail your material in



envelopes that look like junk mail.





2. Avoid using mailing labels, because they make your envelopes



look like junk mail.





3. Type the addresses on your envelopes.





4. Neatly write or print the addresses on your envelopes.





5. If you don't have time to use method three or four, then pay



someone to address the envelopes for you. Pay them for each



envelope they address; do not pay them by the hour.





6. If you must use labels, then use colored labels.





7. If colored labels are too expensive, you can color white



labels with a marking pen. Fluorescent marking pens are



especially good for this purpose. You can find these in office



supply stores, discount variety stores, discount pharmacies, etc.





8. Use colored envelopes.



( * The Post Office will not appreciate your colored labels and



envelopes. These items create problems for their optical



scanning equipment.)





9. Use first class postage and print FIRST CLASS in several



places on the envelope. An inexpensive rubber stamp, with red



ink, makes an "official" looking impression.





10. Do not rubber stamp the return address on your envelopes.



This looks extremely unprofessional.





11. Avoid using labels for the return address - this also looks



unprofessional.





12. Pay a print shop to print your return address on your



outgoing envelopes. This isn't expensive, and it creates a more



professional image.





13. Use a colored typewriter ribbon to address envelopes.





14. Use a colored pen to address envelopes. For example, I like



red ink.





15. Address your envelopes on the back side.





16. Print or rubber stamp a short message on your envelopes.



This is a very effective with material that is mailed to persons



who inquire in response to magazine ads. For example, we



advertise a Free Mailing List Dealership. When we receive



inquiries about our dealership, we rubber stamp this message on



all outgoing envelopes - "You requested this FREE Dealership".





17. Commemorative stamps are more attractive than standard issue



stamps, and they are the same price. Use them. That's an easy



way to get your envelopes opened.





18. Use marking pens to draw designs on your envelopes. even a



series of straight lines, in a variety of colors, will draw



attention.





19. You can buy paste-on dots, stars, smiley faces, and so forth,



from an office supply store. Place these on your envelopes.





20. Instead of buying one first class stamp, buy several stamps



in smaller denominations that add up to the same price. This



catches attention because it looks more expensive.





21. Large mail order companies occasionally place some type of



solid object inside their envelopes. For example, specialty



advertising companies use inexpensive pencils, pens, plastic



pocket calendars, etc. You can also use this idea. For best



results, try to tie the object in to your offer.





22. Tape a penny to your sales letter. Then, in the sales



letter, offer to give your prospective customer a discount -



perhaps $5 or $10 - in exchange for the penny.





23. Use envelopes with windows.





24. With window envelopes, the recipient's address must be inside



the envelope and placed so it shows through the window. Take



advantage of this. Place the address on some type of Cash



Coupon that looks like a check.





25. Use large envelopes, such as 6 1/2 by 9 1/2 inches, or even 9



by 12 inches. This is expensive, but the envelope will be



opened.





26. "The more you tell, the more you sell." Use a large envelope



and include plenty of sales material. This is very effective



with higher price offers.





A few of these methods are a little eccentric, and a few are



more expensive than normal methods, but they will all help to



get your envelopes opened and increase your sales.





We promised you twenty-one methods, and we have actually given



you twenty six! That's because we believe in giving our



customers more than their money's worth. I recommend that you



try this with your own business - you'll find that it pays big

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