Monday, 23 September 2013

Videographer




Vital Information



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Start-up Investment





Low - $1,000 or less for home-based operation





High - $100,000 and up for outside offices and acquisition of



sophisticated equipment.



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Break-even time - 2 months to 1 year



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Estimate of Annual Revenue and Profit





Revenue $30,000 - $800,000



Profit (Pre-tax) $20,000 - $250,000



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A Market With Continued Major Growth





New video technology of recent years has created opportunities



for a new segment of professional videographers. While certain



types of video-taping will require a highly skilled videographer



in assignments such as sports events, or a stage presentation,



other assignments such as the taping of individuals for a dating



service, legal depositions, insurance matters, and most social



events will mostly require good knowledge of the equipment,



experience, and the ability to work with various groups.





The marketability and demand for various services is almost



unlimited. Video presentations are more commonly used now on



sales presentations of all types, various insurance claim



matters, real estate sales, all types of training material and in



a variety of other situations. The market is really only limited



by the ability of the videographer to sell his services for a



variety of purposes.





Finding Customers Who Need Your Services





The Individual who has a good personality and enjoys mixing with



people will have a marked advantage in this field. Since many



individuals, organizations or companies may never have considered



to utilize video for their event or presentation the trick is to



create the demand through the sale.





Networking your services through a group of friends and



associates will be most effective along with advertising.



Advertising may be used to reach the social event buyer as in the



case of wedding and barmitzvahs and advertising in business



publications for a variety of business services. Yellow Page



advertising will also be an excellent way to get known in your



community. Direct mail properly followed up in personal and



telephone sales contacts will also be quite effective.





Churches, hotels, restaurants, florists, jewelers, clubs and



other organizations and businesses servicing the social market



will also be able to generate new leads. Getting your name out to



as many of these companies as possible will be a major plus. It



is easy to track social events yourself. Check the social pages



in your newspapers for engagement announcements and synagogue



records for upcoming batmizah . You can then match names against



those in the phone book and will be able to mail your brochure or



flyer.





You may even consider specializing in a certain market segment



as, e.g. legal videographing. Before you embark on this market



find out what laws are in your state pertaining to videotaping



for legal purposes. They differ substantially by state. An



excellent way to get started may be to try associating with court



reporting service. In states where it is legal, many of these



services now tape the deposition in addition to keeping a written



record of it.





Another fertile market may be to initiate a direct marketing



campaign to an affluent neighborhood to sell video-taping



services of valuables for insurance records.





In your sales presentations to various businesses, the time



savings that can be accomplished through video presentations



should be stressed. A real estate agent can save hours of time



which can be utilized to generate more sales by utilizing video



presentations of residences rather than driving potential buyers



all over town.





You may be able effectively use bartering to get your business



going. For example, you may want to video-tape one or more



catering events for a carter and in return have the carter



recommend your company. The free video-taping of a social event



for the owner of a graphic design business or for a printer may



get you a free brochure.





The Operation of Your Video-Taping Business





Operationally it will be rather easy to get started. Depending on



your budget you have the choice of buying equipment outright



which can be quite expensive, or you can finance, or rent it. If



you are on a relatively tight budget, or are not quite sure if



you want to pursue this business long term it would be



advantageous to go with the rental option. You will be able to



rent all the basic equipment required for the taping of most any



event, such as as camera, player, color monitor, lights and sound



equipment. You can even rent editing equipment, or you may want



to utilize an editing service in the beginning. A van or station



wagon to lug the equipment round will be very helpful.





Other expenses will be for basic office supplies, telephone and



answering machine, a professional brochure or 2 to 4 page flyer,



business cards, etc.





While specializing in a given area such as social events,



business services, or something else will probably make good



business sense over the long term, it may be advantageous to



pursue all markets during the first year. This will build revenue



quicker and you will be able to determine which market you enjoy



most.





Working social events can be trying. Some knowledge of social



etiquette and how a certain event should be conducted will be



very helpful. Even more, be sure you know who is truly in charge



of the event. Each event will have is own little idiosyncrasies



depending on the participants. It may be that a given relative



should be taped more than someone else. Whoever calls the shots



will be able to direct you.





Surely this business is ideal to be started from your home. As



your business grows a design a design studio can be rented. Once



you have the basic equipment in place, most of your revenue will



go to the bottom line, unless you are renting equipment. It is



therefore often possible to generate a profit relatively quickly.





While it may be necessary to grant credit to established



businesses and organizations,it is not recommended that you grant



credit for social events. To do so is not commonly done even by



hotels and restaurants and is generally considered quite a risky



practice.





Resources





Books & Publications: An excellent book is: "How to Capitalize on



the Video Revolution", Holt, Rinehart & Winston, New York, NY





Videography Magazine, 50 West 23rd St.,New York, NY 10011



Broadcast Week, Box 5727, 2500 Curtis St.,S-200, Denver, CO 80205



Organizations: Women in Film & Video, 27 West 20th St.,New York,



NY 10011-212-206-8555





Film councils can be found in most larger cities.





For additional information helpful in setting up your new



business, information about licenses, permits, the legal



structure of your business, taxes, insurance and much more refer



to the Business Start-Up Fact Finder Manual.

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