Tuesday, 8 October 2013

GARAGE SALE PROMOTING: FOR QUICK, EASY MONEY




Pick almost any city or town in the country, drive through any



middle class neighborhood or residential area on the weekend, and



you're sure to spot at least a half dozen garage sales.





What's being sold at these garage sales? The accumulated "junk"



people no longer use or want taking up space in or around their



homes. Are they making any money with these garage sales? You'd



better believe they're making money! It's not at all uncommon to



make $600 with a weekend garage sale. It is hard to put on a



profitable garage sale? Well, yes and no. It really does take



some of your time, and also requires an awareness of a few



merchandising tactics. But the problem in running a successful



garage sale are small in comparison to the profits.





Who are the buyers, and how do you get them to come to your



garage sale? Your customers are going to be "everybody," and you



get them over to your garage with a little bit of advertising and



promotion.





Let's look at the background: Everybody accumulates the kind of



garage sale items that other people are searching for, and are



willing to buy. These items range from no longer wanted or



outgrown items of clothing, to furniture, tools, knick-knacks,



books, pictures and toys. Many garage sale items are objects of



merchandise purchased on impulse, and later found to be not what



the buyer wanted. He discovered too late that he really didn't



have a use for it, or he no longer has a need for it. Many items



found at garage sales are gifts that have been given to the



seller, but are the wrong size or incorrect choice for the



recipient.





The problem wit most people is that they haven't the time to



gather up all the items "just taking up space" in and around



their homes and staging a garage sale to get rid of them. Many



people don't know how to stage a garage sale, and many other



people feel that putting on a garage sale is just too much bother



and work.





This is where you enter the picture. Your enterprise will be an



ongoing garage sale of items donated and collected from these



people who lack the inclination to put on a garage sales of their



own.







Step one is education: Spend a few weeks visiting all the garage



sales, swap meets and flea markets in your area. Find out what's



being offered for sale, what people are buying, and how the



merchandise is being sold. generally an item is tagged with a



price, but the seller is open to almost any reasonable offer from



the customer. Another thing you want to make a mental not of is



the way the merchandise is displayed and how the customers are



allowed to browse.





You start your own garage sale by cleaning out your basement,



attic, closets and garage. Talk to your relatives and friends;



tell them what you're going to do and ask them for donations of



no longer used or unwanted items. It's here that you'll get your



first experience in negotiating, and finally, an agreement for



you to display and sell other people's merchandise for a



percentage of the sale price. You'll find people explaining that



they really don't have a use for a specific item or thy really



don't want to keep storing it, but because of sentimental



reasons, "just hate to give it away."





Once you've had a little experience with this type of seller, you



will be able to advertise in the newspaper that you buy garage



sale items, or take them on consignment for a percentage of the



final sales price.





It's best that your wife handle the garage sale itself---greets



potential customers, "shows them around,"and generally engages



them in conversation. If it's a woman staging the garage sale,



then arrangements should be made to have another woman "mind the



store" while she's out digging up more items for sale.





The advertising angle is really quite simple, and shouldn't cost



very much either. You should run an ad in your area shopper's



newspaper for about three days in advance of, and up through the



day of your sale. Once you're operating on a full-time , every



day of the week schedule, you'll want to change your ad schedule



and the style of your advertising. But in getting started, go



with small classified ads simply announcing your garage sale,



emphasizing that you've got something of interest to



everyone--everything form A to Z. To get ideas on how to write



your ad, check your newspaper for a week or so; cut out all the



garage sale ads you can find; paste them up on a piece of paper.



Then, with a bit of critical analysis, you'll be able to



determine how to write a good ad of your own by determining the



good and bad in the ads you've collected. Something to remember:



The bigger and better you sale, the bigger and better your



"getting started" ads should be. And the secret to outstanding



garage sale profits is in having the widest or largest selection



of merchandise.





You should have made an old-fashioned "sandwich board" sign to



display in front of your house when your garage sale is open for



business. This will pull in your neighbors, if you haven't



already informed them, and attract the people driving by.



Sandwich boards are sometimes set out at key traffic



intersections nor far from the site of the garage sale, to



attract attention and point the way. (Check local ordinances to



see if this is permitted in your area.)







Another "sign idea" practiced by a few sharp operators is the old



"Burma Shave" roadside pointers. Here, you simply take a few



pieces of cardboard and tack onto the power poles a about 200



yards intervals on a thoroughfare leading to your garage sale.



You'll create a lot of traffic for yourself! Simply visit the



public library and check out a book on limericks, adapt the ones



you find humorous, and start making signs. Once word here Though:



Be sure to check your local ordinances before you start nailing



signs to power poles.





By all means, search out and use all the free bulletin boards in



your area. It's better, and usually much more profitable, to take



the time to make up and attention grabbing circular you can post



on these bulletin boards than just using a written 3 by 5 card



announcement.





To do this, pick up some "transfer lettering," go thru your



newspapers and old magazines for interesting illustrations,



graphics and pictures, then with a little bit of imagination,



makeup an 81/2 by 11 poster type announcement of your sale. When



you've got it pasted up, take it to any quick print shop ad have



them print up 50 to 100 copies for you. The cost should not come



to more than six or seven dollars.





If you make this "circular/poster" up with versatility and



long-time usage in mid, you can use it over and over again,



simply by pasting a new date. In case you were puzzled when we



talk about "pasting" this is simply pasting another piece of



paper on to the overall page. Say you have a circular with a date



of Wednesday March 1st, and you want it to read Thursday, July



16th. Rather than do the whole thing over, simply write out the



new date with your transfer letters on a separate sheet of paper,



cut it out to fit in the space occupied by the old date, and



paste the new date over the old date. A good paste to use for



this purpose is rubber cement. That's all there is to it; the



printer does the rest.





Now let's talk about the 'insider secrets" of drawing people into



your sale, and merchandising "gimmicks' that will result in the



maximum sales and profit for you. First,



call attention to your sale. Don't be shy, bashful, or



self-conscious about letting everybody for miles about know that



you're having a garage sale. Some sharp operators do the next



best thing to having the Goodyear blimp overhead: They rent



miniature blimps, send them up above the housetops, and tether



them there on their sale days. Of course this giant balloon or



miniature blimp has some sort of sign on the side of it, inviting



people to the garage sale! this is one of the strongest available



advertising ideas for pulling "traffic' to a sale of any kind.



For more details, write to Pie-In-The-Sky Company, PO Box 5267,



San Mateo, CA 94402.





You have to give your sale some flair. Put some posts up across



the front of the property and run some twisted cree paper between



them. Even better than crepe paper, run some brightly colored



ribbons. Invest in some colorful pennants and fly them from



temporary flag poles. And don't forget the balloons!





Make your garage sale a fun kind of event with clusters of



balloons anchored to your display tables and racks. Be sure to



"float" them well above the heads of your customers as they are



browsing through your merchandise displays.







Cover your display tables with colorful cloths. Don't hesitate to



use bright colors with busy patterns. Regardless of what you



sell, effective display is still predominately essential!







You cannot "dump" items haphazardly on a table, sit down and



expect to realize great profits. The people doing the most



business---making the most sales--are the ones with interesting



displays, action and color.





Try to have as wide a selection of colors as possible in your



clothing racks, and mix them for a rainbow effect. Make sure that



your jewelry items shine and sparkle. Arrange them in and with



jewelry boxes, jewelry ladders and other items sold for the



purpose of showing off jewelry while keeping it neatly organized.



We know of one lady who regularly arranges jewelry items in a



battery operated lazy susan. Seeing this jewelry slowly turning



on the lazy susan never fails to draw attention.





Think about it, and then study the methods of display used by



"rack jobbers" in the stores in your area. These are the wire



racks that usually hold card packaged items. This kind of display



rack would lend itself beautifully for anchoring a cluster of



balloons. Keep these things in mind, and build your individual



displays as part of the whole; make it pleasing to the eye as



well as convenient for your customers to browse through and



select the items that appeal to them.





Look for some kind of interesting and unusual item to call



attention to your sale--something you can set up or park in front



of your house during your sale. Some of the displays we've seen



along these lines include a horse-drawn surrey, a restored Model



T, and old farm plow. But anything of an unusual and interesting



nature will do the trick for you. One couple we know put up a



display using a manikin dressed in an old time farm bonnet, long



dress and apron. The display depicted a farm woman of old,



washing clothes with a scrub board and two steel wash tubs. You



have to believe this drew crowds and made people talk!





Wherever your imagination takes you, you have to be different and



distinctive, or you'll get lost in the hundreds of garage sales



going on all around you. If you'll take the time to employ a bit



of imagination and set your sales up with the kind of flair we've



been talking about, you'll not just draw the crowds, you'll end



up being the one holding the most profits.





It's almost a compulsion of many women to go shopping, to search



for the interesting and sometimes rare and valuable items. This



fact will keep you as busy as you'll ever want to be--staging and



holding garage sales. The market is so vast, and the appetite so



varied, that anything from a brass bedstead to a used dairy of



somebody's long-forgotten grandmother will sell, and sell fast at



garage sales. Put it all together, use a little imagination, and



you'll easily make all the money you want!

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