Friday, 4 October 2013

HOW TO START A DATING AND ESCORT SERVICE




Starting and operating a successful Dating and Escort Service can



bring in $60,000 or more per year for the sharp, aggressive,



imaginative business person. The secret to success with a



business of this kind is advertising that presents your services



with a "show business" flair---while still maintaining good



taste.





To get started, you need an impressive looking application form.



Research into a number of successful operations seems to indicate



that a four-page application works well.





This should be typeset with an attractive letterhead or company



masthead on 11 by 17 inch paper, folded in half to give the



impression of a "personal file." your best paper colors are



either pale blue or ivory. The better paper stock you can afford,



the more impressive your application will be--giving a greater



aura of credibility to your business, and thus to prospective



clients.





In addition to the usual questions such as name, address,



telephone number, marital status, place of employment, hobbies,



likes and dislikes, your application should contain:





*** A short personality test which can be obtained with a bit of



research at your public library. For ideas, samples, and even



tests you can use intact, be sure to check some of the modern



women's magazines. And don't discount the idea of registering at



an already established business of this type; or possibly you can



see their application form without actually involving yourself



any further. Or inquire among friends and acquaintances who have



registered with a dating or escort service.







*** Near the end of the application, you should include a short



paragraph pointing up the fact that your organization, in



addition to bringing people together as a dating service, also



provides an escort service for out-of-town visitors and local



non-members. You then pose the question: "Would you be interested



in these kinds of dates, which would include all expenses, and a



minimum fee of $25 for what usually amounts to a very delightful



time with an interesting person. Your only obligation ever is to



be your usual charming self, and enjoy."





*** Just before or above the blank for your applicant's



signature, include a legal disclaimer to any responsibilities or



promises implied and/or not specifically stated within the



application.





The building in which your locate: for this one, you'll need a



store-front office, and it should be in a better part of the



business district in your city. Try to select a site that is



upbeat and attractive without being"jivey"--one that would appeal



to the more conservative or mature as well as the younger



generation. Many of your clients are going to be mature, and be



reminded, the mature, intelligent sector of our society



is"getting younger" and more vigorous,"still interested in



life"more than in years past. In other words, the section where



you locate should reflect a modern attitude, but with solid



values.





The reception area of your office should be large and comfortable



with as expensive a look as you can manage. Your receptionist is



very important--very. She should be attractive, with a vivacious



and outgoing personality. She should be able to quickly put your



prospective clients at ease, and generally make them feel that



belonging to your group is going to be the beginning of happier



times, fun, and lasting friendships.





You should have at least two expensive looking picture scrapbooks



on the coffee table in your reception room. These you can fill



with portrait or candid shots of members and clients. These



pictures can pose a problem for you while you are in the



beginning stages--so don't hesitate to gather pictures of various



relatives, friends who are not necessary located in your area--or



even visit a nearby campus and ask if you can take pictures of



some of the best looking men and women. You will need to get a



release signed by each one, and you simply explain that you are



putting together a picture display book of terrific looking



people in your area for the promotion of your business, and their



names and any other information will not be publicized or



released.





After your prospective client has filled out the application, the



next step is a personal interview. Your office should be cozy and



comfortable, but business-like, and you should arrange for



uninterrupted time in complete privacy with each person.





You should use the interview to go over the application, answer



any questions, and close the membership sale. you also use this



interview as the basis of your estimate of the kind of person



most likely to match this client. Be empathetic with your



clients; you are going to meet people who are tired of the



"dating game" as it is usually played out in the singles bars and



unproductive groups they had joined before. You might get added



help in the area of interviewing by writing for advertising



material and brochures from similar services in other areas,



adapting any techniques you like to your on interviewing process.





Most escort services we looked into publish a monthly newsletter



with tidbits of information and gossip about members. Who's doing



what; job changing; who's travelling where; plus a listing of



upcoming events and activities. Listing the names of new members



is also a good idea, and quotes from members who are active and



enjoying the service. Some of these newsletters feature"girl and



guy of the month" with lots of pictures-"on the town", involved



in hobbies at home, and candid shots in everyday life. Usually,



the escort service itself will sponsor an "all membership" party



about once every three months to introduce other members and



project a sense of "family" and belonging.





As we said earlier, advertising is the key to your success with



this project. A small classified ad, run for about a week in the



"Personals" column of your area newspaper,should start the ball



rolling for you. Some ideas for pulling inquires from men might



read like this: "Career woman, new to the area,seeking dates with



honest, fun-loving guys. Call Barbara 123-4567," or, "Young



recent divorcee ready to start dating again Call Linda at



234-5678."





And for attracting inquires from women: "Young business executive



wants to meet eligible ladies. Call Ron at 345-6789," or, "Active



and ambitious young man wants to meet wholesome, All-American



kind of girl. Call Brain at 456-7890."





At the time you have an ad this type running, you'll want to have



a bulletin board ads and notices on all the college campuses, in



as many company newspapers as you can get into, and where ever



people are most likely to take notice. This ad should be a



straight advertisement inviting people to "get out of the rat



race" of the singles game by joining your organization. You'll of



course emphasize confidentiality, respectability, and the fact



you deal only with people who are really serious about meeting



new friends and forming lasting relationships.





Your ads soliciting new members should tell readers you'll help



them meet new friends and enjoy dates with people especially



matched to their own likes and dislikes. A sense of fun and



excitement should be conveyed, but at the same time, honesty,



respectability and trust. You cannot use flashy headlines or



pictures of models that give a connotation of an invitation into



the bedroom. write your ads from the point of view of the people



you want to sell to--build from what you believe to be their



special wants, and visualize their thinking. Put yourself in the



place of the prospective new member, and understand that it takes



a great deal of nerve, we might even call it COURAGE, to make



that move to ask for help in dating. (It is generally easier to



just let things slide along--stay in the same old "lonesome rut"



than ask for help--and risk disappointment.)





You'll have to have a "planned explanation" when people call in



answer to your ads. Quickly get the name and phone number, ask a



few questions, then set up an appointment for him or her to come



into your office. When you are in the interview, be



bright,inviting,but factual and brief--and DON'T lose control of



the conversation. Best to have your questions and answers written



out in order that works best to pull the prospect into your



office, and then follow it to the letter.





When you're ready to expand with the Escort Services, get the



word out to all the likely places where people are wanting these



services will see your ads or hear about you in friend-to-friend



conversation. Have some interesting posters made up inviting



people to call asking about your good-looking, friendly, and



charming escorts for every occasion--dinner dates, banquets,



parties, theater dates, dancing, special occasions. Try to get



one of these upon the wall at the airport, train and bus



stations, and in better hotel and motel lobbies in your



area--anywhere else that travelers are likely to notice them.





Run a regular ad in your Thursday and Fridays papers, and also in



the yellow pages of your telephone directory. Pass out business



cards to all the car rental agencies and restaurants near the



travel centers and to anyone and everyone having anything to do



with convention or tourist arrangements in your area.







You will have to experiment and test to determine the right fee



to charge for providing an escort, but with most escort services,



the minimum is $50, pus all expenses.





This is a business that will provide pleasure and profit to a



person who is outgoing, fun-loving, gregarious, but who is



sensitive to the needs of others, and enjoys seeing people "get a



new start," or seeing more reserved ones "come out of their



shells." It takes more to get started in this business than it



does for some other endeavors, but this is one that can start



small and grow, improve, and even spread to franchising size.

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