Tuesday, 1 October 2013

THE COMPLETE STREAMLINED GUIDE TO SELLING INFORMATION BY MAIL




SELLING SPECIAL REPORTS IS THE HOTTEST SELLERS IN MAIL ORDER TO



COME ALONG IN MANY YEARS AND THE BEST PART IS THAT YOU BECOME



YOUR OWN PRIME SOURCE PUBLISHER.





THERE ARE BASICALLY TWO WAYS TO SELL INFORMATION BY MAIL:





1. BY PLACING ADVERTISEMENTS IN MAGAZINES AND



NEWSPAPERS, EITHER CLASSIFIED OR SPACE ADS,





2. BY RENTING MAILING LISTS AND SENDING YOUR SALES LETTER



TO THE NAME ON THE LIST.





HOW AND WHERE TO ADVERTISE:





THERE HAVE BEEN ENTIRE VOLUMES WRITTEN ON MAIL ORDER SELLING. FOR



PRINTED INFORMATION, THE BEST WAY TO LEARN HOW AND WHERE TO



ADVERTISE IS GO TO A NEWSTAND AND CHECK THROUGH ALL THE MAGAZINES



CARRYING LARGE NUMBERS OF CLASSIFIED AND SPACE ADS...MAGAZINES



LIKE POPULAR SCIENCE, FIELD AND STREAM, OUTDOOR LIFE,



ETC...WHEREEVER COMPETITIVE ADVERTISING APPEARS ON A REGULAR



BASIS, THAT'S WHERE YOUR BEST ADVERTISING WILL BE. THE NEXT STEP



IS TO WRITE TO THE MAGAZINES (THERE WILL BE AN ADDRESS IN THE AD



COLUMNS) AND ASK FOR THEIR CLASSIFIED & DISPLAY ADS RATE CARDS.



THESE CARDS GIVE YOU ALL THE INFORMATION YOU NEED TO PLACE AN AD.



IF YOU NEED ADDITIONAL HELP, YOU CAN CALL THEM AND MOST WILL



PROVIDE COUNSEL ON HOW TO PLACE YOUR AD, WHETHER IT BE CLASSIFIED



OR DISPLAY.





HOW TO WRITE YOUR ADVERTISEMENT:





DETERMINE WHAT TYPE OF INFORMATION YOU INTEND TO SELL BY MAIL.



eXAMPLE : FINANCIAL INFORMATION. THEN GO TO THE NEWSTAND AGAIN



AND BUY EVERY MAGAZINE CARRYING AND SELLING FINANCIAL



INFORMATION. WRITE AWAY TO THE ADVERTISERS FOR INFORMATION. MOST



WILL RUN ADS INVITING YOU TO WRITE IN FOR " FREE DETAILS". ONCE



YOU BEGIN TO GET AN INFLUX OF MATERIAL, YOU CAREFULLY FILE IT



AWAY TO USE AS A MODEL FOR DEVELOPING SALES MATERIAL FOR YOUR OWN



OFFER.





YES, MAIL ORDER IS THIS SIMPLE!





IT IS POSSIBLE TO GET FREE ADVERTISING IF YOUR PRODUCT HAS A



UNIQUE APPEAL OF INTEREST TO THE EDITOR. WAYS OF OBTAINING FREE



ADVERTISING ARE DETAILED IN THE SPECIAL REPORT IN YOUR



COLLECTION. ALL YOU NEED TO GET STARTED IS TO RUN PERHAPS A SMALL



CLASSIFIED AD SELLING ONE OR ALL OF YOUR REPORTS IN YOUR



POSSESSIONS. IF YOU WISH TO GO THE ROUTE OF DIRECT MAIL, YOU CAN



OBTAIN MAILING LISTS THROUGH SOME OF THE ADVERTISERS IN THE



NEWSTAND MAGAZINES. CHECK THE CLASSIFIED FOR "MAILING LISTS".



LATER ON, YOU WILL WANT TO DEVELOP YOUR OWN OFFERS TO MARKET BY



MAIL.



GOOD LUCK AND BET WISHES!

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